Smartphones have become portals to endless distractions, and yet many of life’s most meaningful moments are mediated through these slabs of glass and metal.

Wearable technology, however, can transform how we connect with the people and things we love. By harnessing virtual, augmented and mixed reality (VR, AR and MR), these devices create immersive experiences that prioritize presence and engagement.

How are next-generation technologies redefining entertainment? How can brands craft unforgettable audience interactions? And what does the future hold as wearables take center stage?

At the CES electronics show, Forbes hosted a conversation with Shachar Scott, vice president for global marketing at Meta Reality Labs, and Jennifer Prince, chief commercial officer of the Los Angeles Rams professional football team, to explore these questions and more. Read on to discover their insights.