PXG has 22 golf retail stores in the U.S. and counting. Now the golf equipment and apparel company has announced plans to expand its retail footprint outside the U.S. by opening its first brick-and-mortar location in the U.K. in November.

The 3,500-square-foot store, known as PXG London South, will feature two custom fitting bays with state-of-the-art golf simulators powered by TrackMan technology, a dedicated putter fitting area, and an expansive retail showroom.

The new store will mimic PXG’s retail and service experience found in the U.S.

It also supplements the PXG UK Custom Build and Distribution Center in London, which opened in May 2022 to serve as PXG’s European headquarters.

PXG has employed a non-traditional model since its founding almost a decade ago, offering its golf clubs directly to consumers through specialized fittings, its website, and signature PXG locations instead of through traditional golf retailers. While brick-and-mortar golf retail has shrunk in recent years, PXG has continued to grow throughout the U.S. and its stores can be found in 18 states.