IndyCar’s only race in the Pacific Northwest at Portland International Raceway has landed a sponsor. BitNile.com, a technology company that is the primary sponsor at Ed Carpenter Racing in the NTT IndyCar Series, has increased its involved in the sport by becoming the sponsor of the penultimate race on the IndyCar Schedule.

IndyCar is the headliner of the race weekend on Labor Day Weekend, which culminates with the 110-lap race – the BitNile.com Grand Prix of Portland.

BitNile.com is owned by BitNile Metaverse, Inc., a rapidly growing virtual world with over 1.4 million engaged users.

Earlier this year, the platform debuted social gaming with the launch of roulette, offering users an opportunity to play for fun or real money prizes, and the site also allows gamers the opportunity to drive on virtual race tracks including the Indianapolis Motor Speedway.

"I firmly believe that the BitNile.com Grand Prix of Portland embodies the essence of innovation and technology, mirroring the cutting-edge nature of the metaverse world we operate,” said Milton “Todd” Ault III, executive chairman of BitNile.com and Ault Alliance. “By sponsoring this thrilling event at Portland International Raceway, we aim to share our passion for technological advancement with the world, creating an electrifying experience for IndyCar fans both at the track and in the metaverse.”

Founded in 2011, BitNile Metaverse (Nasdaq: BNMV) owns 100 percent of BNI, including the BitNile.com metaverse platform. The Platform, which went live to the public on March 1, 2023, allows users to engage with a new social networking community and purchase both digital and physical products while playing 3D immersive games. In addition to BitNile.com, Inc., BitNile Metaverse also owns three non-core subsidiaries either directly or indirectly: approximately 66 percent of Wolf Energy Services Inc. (OTCQB: WOEN) indirectly; 100 percent of Zest Labs, Inc. directly; and approximately 89% of Agora Digital Holdings Inc. directly.

BitNile Metaverse also owns approximately 70 percent of White River Energy Corp (OTCQB: WTRV).

This year’s BitNile.com Grand Prix of Portland is the 29th running of this event, adding to the rich history of open-wheel racing in the Rose City.

“We are thrilled to welcome our new title sponsor and partner Bitnile.com to the team,” said Jerry Jensen, general manager of Green Savoree Portland, which owns and operates the event at PIR. “BitNile.com is already such a great supporter of IndyCar racing through their sponsorship of Ed Carpenter Racing.

“With this new partnership, we look forward to growing this event, building off a strong foundation of classic IndyCar races dating back to 1984, with invaluable support from BitNile.com.”

This year’s field will feature returning race winners Scott McLaughlin (2022), Alex Palou (2021) and Will Power (2019). The grid also includes 10-year Formula One veteran Romain Grosjean and, including Power, eight Indianapolis 500 winners. Those also include this year’s winner Josef Newgarden, four-time winner Helio Castroneves, 2008 winner and six-time NTT IndyCar Series champion Scott Dixon, Marcus Ericsson, Ryan Hunter-Reay, Simon Pagenaud, and Alexander Rossi.

The three top open-wheel development series that feed into the NTT IndyCar Series will also race at PIR on Labor Day weekend. Indy NXT will battle on Sunday, September 3, for 35 laps on the 1.964-mile, 12-turn permanent road course. Drivers from USF Pro 2000 Presented by Cooper Tires and USF2000 Presented by Cooper Tires will contend for championships as both series conclude their seasons with tripleheader races across the weekend. Additionally, the U.S. Touring Car Championship sports car series will compete in weekend-long event.