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Forbes
Forbes
11 Jul 2023


AFC Wild Card Playoffs - Las Vegas Raiders v Cincinnati Bengals

yler Boyd #83 of the Cincinnati Bengals celebrates catching a second quarter touchdown pass with teammates during the AFC Wild Card playoff game at Paul Brown Stadium on January 15, 2022 in Cincinnati, Ohio. (Photo by Dylan Buell/Getty Images)

Getty Images

America’s true national pastime had a banner 2022.

The National Football League raked in an all-time high $11.9 billion in national (equally shared) revenue during the 2022 season, 7% more than the previous year.

The league’s 32 teams each took in $372 million from national media rights, league sponsorships, merchandising and licensing. The biggest chunk by far came from the NFL’s national television deals with ESPN/ABC, Fox, CBS, NBC and Amazon AMZN which totaled $249 million, according to league sources. Amazon began its exclusive 11-year, $13.2 billion Thursday Night Football streaming deal with the league last season. Also included in the $372 million is DirecTV’s Sunday Ticket, which averaged $1.5 billion a year.

The NFL’s national bounty will increase again this year as the major networks start their new long-term deals and Alphabet’s YouTube takes over Sunday Ticket from DirecTV at an aveage of $2 billion a year, 50% increase.

NFL National Revenue Per Team

A decade's worth of riches.

Forbes

National media is about 67% of the league’s total football-related revnue. In addition, teams total about $200 million in revenue from non-NFL events, such as concerts, at their stadiums. Thus when final local figures are tallied and added in the NFL likely surpassed $20 billion in revenue, before deducted revenue used to pay down stadium debt.

Below are the league’s national media deals according to the investment book provided by Josh Harris’ group for potential partners in his pending $6 billion purchase of the Washington Commanders.

NFL'sNationalMediaDeals

Money in the bank.

Harris Investment book