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Forbes
Forbes
5 Jul 2023


Meta’s Threads app, which shares a similar format with Twitter and is widely seen as Elon Musk’s most significant competition since the billionaire took over the social media platform, was launched Wednesday evening in a surprise announcement.

Instagram's App To Rival Twitter, Threads, Set To Be Released Thursday

In this photo illustration, the Threads logo is displayed on a cell phone on July 05, 2023 in San ... [+] Anselmo, California. Instagram parent company Meta is set to release Threads on July 6, a potential rival to Twitter, the fledgling social media app run by Tesla CEO Elon Musk. (Photo Illustration by Justin Sullivan/Getty Images)

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Threads, which is now live on Apple’s App Store, will be linked to users’ Instagram accounts and offer a real-time platform, like Twitter’s, that allows text posts of up to 500 characters.

The app will also support photos and videos that can be up to five minutes long, according to Instagram.

This is a developing story. Check back for updates.