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Forbes
Forbes
13 Jul 2023


Sen. Schumer Asks FDA To Investigate PRIME Energy Drinks Over Caffeine Levels

PRIME energy drinks are seen on shelves at a Walmart Supercenter on July 10, 2023 in Austin, Texas. ... [+] U.S. Senate Majority Leader Charles Schumer (D-NY) has called on the Food and Drug Administration to investigate Youtube stars Logan Paul and KSI's energy drink PRIME. The call for the investigation comes after Schumer claimed that the high caffeine-based beverage is being targeted at children. (Photo by Brandon Bell/Getty Images)

Getty Images

The Canadian Food Inspection Agency (CFIA) has just recalled six caffeinated beverages from supermarket shelves, including YouTubers Logan Paul and KSI’s Prime energy drink.

The recall was prompted by various non-compliances related to caffeine content and labeling requirements, as stated in the official notice released by CFIA.

Prime energy drink, which boasts being vegan and free of sugar, contains a significant amount of caffeine—200 milligrams per can, equivalent to the caffeine content of six cans of Coke or two Red Bulls.

MLB: MAR 31 Diamondbacks at Dodgers

Logan Paul and KSI pose with Prime prior to a regular season game between the Arizona Diamondbacks ... [+] and Los Angeles Dodgers on March 31, 2023, at Dodger Stadium in Los Angeles, CA. (Photo by Brandon Sloter/Icon Sportswire via Getty Images)

Icon Sportswire via Getty Images

The other drinks affected by the recall include 3D Alphaland energy drink, 5-hour Energy, Celsius dietary supplement, GFuel energy drink, and Sting.

Citing Health Canada, the Canadian Press reported on Wednesday that Prime energy drink surpasses the acceptable caffeine limit of 180 mg per serving set by the regulatory agency and should not be sold.

CFIA emphasized that it is currently conducting a food safety investigation, and there is a possibility that additional products may be subject to recall as a result.

The agency is actively verifying that the industry is removing the recalled products from the marketplace.

"High levels of caffeine may have adverse health effects for children, pregnant individuals, breastfeeding individuals, and those sensitive to caffeine," said the CFIA.

"Exercising while consuming caffeine may lead to adverse health effects. Some of the side effects of consuming excess caffeine may include insomnia, irritability, headaches, and nervousness."

This decision to recall Prime follows U.S. Senator Chuck Schumer's call on Sunday for the U.S. Food and Drug Administration (FDA) to investigate the energy drink due to health concerns—and particularly those of the children who’ve flocked to buy it.

Notably, some schools in the United Kingdom and Australia have already banned the consumption of the beverage.

Unlike Prime’s energy drinks, the bran’s Hydration drinks do not contain caffeine, according to the spokesperson's statement to The Associated Press.

The recall initiated by CFIA serves as a precautionary measure to safeguard consumer health and ensure compliance with caffeine content and labeling regulations.

As the investigation continues, it is crucial for consumers to be aware of the potential risks associated with consuming beverages containing high levels of caffeine, especially among those vulnerable.