LeBron James announced a new deal with Hennessy on Tuesday with an advertisement on X after teasing in a cryptic message he was going to make a big decision—relieving fans who thought the NBA star was announcing his retirement.
James announced the launch of his own signature "Very Superior Old Pale" (VSOP) Limited Edition drink.
James on Monday teased he was making the “decision of decisions”—referencing his infamous 2010 announcement that he was joining the Miami Heat.
Hennessy announced it would be releasing a limited edition “vibrant” orange bottle with James’ name and signature crowning gesture, adding to his already established collaboration with the company.
James’ social media post went viral, as fans anticipated the 40-year-old who is in the last year of his current contract with the Los Angeles Lakers might be announcing his retirement.
Surprising Fact
Tickets on the resale market for the Lakers' final home game of the season spiked after James’ post Monday, according to ticketing platform StubHub.
Crucial Quote
"It's an honor to continue this partnership with Hennessy. Our first collection was about a shared pursuit of excellence and boundary pushing, and this new limited edition is another chapter in that story," James said in a press release.
Key Background
James is the NBA's all-time leading scorer and has won four NBA championships since he began his career in 2003. The NBA star’s long list of sponsorships and collaborations includes the likes of Nike, Richard Millie, Amazon and Taco Bell. James is also a partner at Fenway Sports Group, making him a part-owner of the Boston Red Sox, New England Sports Network, RFK Racing, and Liverpool F.C.
Forbes Valuation
James has a net worth of $1.3 billion, according to Forbes’ estimates. The NBA star was the first active NBA player to become a billionaire.
Further Reading