The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands like Froot Loops, Rice Krispies and Corn Flakes. 

<div class="image-embed__placeholder"><img src="https://specials-images.forbesimg.com/imageserve/686fd2604fadbed1631e8b04/Kellogg-Ferrero/960x0.jpg?cropX1=0&amp;cropX2=2622&amp;cropY1=71&amp;cropY2=1545" alt="Kellogg-Ferrero" width="100%" height="auto"></div><figcaption><fbs-accordion><p class="color-body light-text" role="button">Kellogg's Frosted Flakes cereal at a store. </p></fbs-accordion><small>Gene J. Puskar/AP </small></figcaption>

<div class="key-facts-element"><p>Ferrero, known for brands like Nutella and Kinder, <a href="https://newsroom.wkkellogg.com/2025-07-10-FERRERO-TO-ACQUIRE-WK-KELLOGG-CO" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://newsroom.wkkellogg.com/2025-07-10-FERRERO-TO-ACQUIRE-WK-KELLOGG-CO" data-ga-track="ExternalLink:https://newsroom.wkkellogg.com/2025-07-10-FERRERO-TO-ACQUIRE-WK-KELLOGG-CO" aria-label="announced">announced</a> it will buy WK Kellogg’s for $23 a share, representing a total enterprise value of $3.1 billion. </p></div><div class="key-facts-element"><p>Ferrero is adding to a giant existing North American portfolio of brands, including Butterfinger, Keebler, Famous Amos, Jelly Belly, NERDS, Trolli, Blue Bunny, Bomb Pop, and Halo Top.</p></div>

The Nutella and Tic Tacs owner will pay $23 for each of WK Kellogg’s shares. {ai:summary}<p>Ferrero is set to acquire WK Kellogg for $23 per share, totaling $3.1 billion. This move expands Ferrero's North American portfolio, which already includes brands like Nutella, Butterfinger, and Keebler, by adding iconic cereals such as Froot Loops and Rice Krispies. </p><p>The acquisition signifies Ferrero's strategy to enhance its presence in the North American market by integrating Kellogg's well-known products. #economy</p>

Italy’s Ferrero Will Buy Froot Loops, Rice Krispies Maker

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