The concept of reality is undergoing a paradigm shift. Innovation in virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies is bridging physical and metaphysical worlds, as both consumers and businesses increasingly embrace their potential.

How will breakthroughs in immersive tech—like new form factors and sleeker wearables—shape the human experience? How can companies leverage developments in VR, AR and MR? And what role does artificial intelligence play?

At the 2024 Consumer Electronics Show, Forbes and Meta brought together top industry leaders to consider those and other questions about the landscape of reality, its impact on business and what comes next. Read on to discover some of their insights.