Topline
Two production lots of High Noon hard seltzers were recalled Wednesday after the company found some of the packs contained cans mislabeled as Celsius energy drinks, which still contained High Noon vodka seltzer alcohol.
The recall specifically applies to production lots of High Noon Beach Variety packs, which are 12-pack products containing 12 fluid ounce cans.
Some of the packs have cans mislabeled as the sparkling blue razz edition of Celsius’ Astro Vibe energy drink, which features a silver lid instead of the drink’s standard black lid.
Impacted lot codes shared by the FDA can be seen on the exterior of the High Noon 12-pack or the bottoms of the Celsius cans.
No illnesses or adverse events have been reported for the recall as of Wednesday, though High Noon has advised those with the impacted Celsius lot codes to not consume the vodka seltzer alcohol in the cans.
People who purchased impacted 12-packs can contact High Noon consumer relations to receive information on refunds.
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The affected 12-packs were sent to retailers in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin, according to High Noon.
High Noon said in a statement published by the FDA the mixup occurred because a packaging supplier who works with High Noon and Celsius mistakenly shipped empty energy drink cans to High Noon.
High Noon was released in 2019 and has since become the top-selling spirit brand by volume in the U.S., offering vodka and tequila hard seltzers and vodka iced teas. The brand sold an estimated 21.4 million cases in 2023, according to The Spirits Business, which cited data from Shanken’s Impact Databank of the spirits market. Celsius is owned by Celsius Holdings but has a major shareholder in PepsiCo, which has invested $550 million into the energy drink brand. The company reported $306.5 million in revenue from the North American market, a 10% drop from the same quarter a year ago.