Mark Zuckerberg’s Meta launched a standalone artificial intelligence app Tuesday, putting it in direct competition with OpenAI’s ChatGPT and marking the latest app to release as part of the larger AI race.
Meta announced the app Tuesday. (Photo by DREW ANGERER/AFP via Getty Images)
Meta announced the launch of the app, which features an AI chatbot and a “discover” feed that allows users to see how others are using the assistant.
The app uses Meta’s Llama 4 model, which was released early this month and has been touted by Meta as being more cost-efficient than competitor models like Gemini, GPT and DeepSeek.
Meta’s AI assistant could already be used on WhatsApp, Instagram, Facebook and Messenger.
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The standalone app gives users access to image generation, image editing and a voice mode that can be interacted with while using other apps on a device. The app also features a voice assistant demo that provides more conversational responses, though it does not have access to the internet or real-time information, according to Meta.
Meta’s stock was up a little over 1% as of 2 p.m. EDT, reaching $555.30 and continuing a rise in share price following its lowest point of the year on April 21. Shares of the tech giant are down 7.3% in 2025 after beginning the year at $599.24.