A year of record-breakingly expensive Super Bowl commercial slots has brands pulling out all the stops to advertise food, beer, e-commerce platforms, cosmetics and more with the help of some of Hollywood’s biggest stars, from reality TV mogul Kris Jenner to legendary actor Patrick Stewart and fan-favorite quarterback Tom Brady.
Wayne Gretzky, Tom Brady and actor Vince Vaughn will star in a BetMGM Super Bowl 58 commercial.
In the lead-up to the big game Sunday, brands have either teased their ultra-expensive advertisements or released the spots in full, building anticipation for a slate of ads that was all but finalized back in November, Deadline reported.
Wayne Gretzky, Tom Brady and actor Vince Vaughn will team up for a BetMGM commercial that will seemingly show off the comedic chops of the legendary athletes alongside the actor in the brand’s first-ever Super Bowl ad.
Paramount+ pulled out all the stops for its somewhat bizarre big game commercial that features British actor Patrick Stewart, Miami Dolphins quarterback Tua Tagovailoa, actress Drew Barrymore, band Creed and animated characters Hey Arnold and Peppa Pig, among others.
NFL Hall of Famers who never won a championship ring will get a new piece of bling in the M&M's “Almost Champions Ring of Comfort" Super Bowl ad starring Dan Marino, Terrell Owens and Bruce Smith, who will be gifted 14K gold rings with lab-grown diamonds made from peanut butter.
Dan Marino will deliver the déjà vu during the big game when he also stars alongside Lionel Messi and Jason Sudeikis in a spot for Michelob ULTRA.David and Victoria Beckham prove they aren't above making fun of themselves in a promo for their UberEats ad that sees the latter don a shirt reading "MY DAD HAD A ROLLS ROYCE" in reference to a now-iconic scene in their Netflix documentary “Beckham” (Jennifer Aniston will feature in the spot, too).
Arnold Schwarzenegger is looking back on his acting days in an insurance commercial that will see him star as Agent State Farm, who will go as far as it takes to be a "great neighbor."
Sir Anthony Hopkins is taking on the role of Wrex the Dragon (the mascot for Wrexham AFC, the soccer club co-chaired by Rob McElhenney and Ryan Reynolds) for STōK Cold Brew's documentary-style Super Bowl spot.
Fresh off a year that saw a resurgence of their off-air legal drama, the cast of "Suits" (Gina Torres, Rick Hoffman and Sarah Rafferty) will reunite in a commercial for e.l.f. Cosmetics that also features Meghan Trainor, comedian Benito Skinner, Ronald Gladden of "Jury Duty," HeidiNCloset of "RuPaul’s Drag Race" and former NFL linebacker Emmanuel Acho.
Kris Jenner was hired by Oreo to star in her first-ever Super Bowl commercial—the promo for the ad doesn't reveal much, but it does see the original "momager" using the aesthetically pleasing cookie-stacking technique made famous by her daughter Khloé Kardashian.
He's played a dinosaur tamer, intergalactic superhero and one of the world's most iconic video game characters, but blockbuster actor Chris Pratt seems to be angling for a new role in his Super Bowl 58 commercial—Pringles mascot Mr. P.
Booking.com has a history of using big-name stars in its ads, and the trend won't stop this Super Bowl with a spot that stars Tina Fey and promises cameos from Glenn Close and Fey’s “30 Rock” co-stars Jane Krakowski and Jack McBrayer.
Singer Post Malone is again declaring his allegiance to Bud Light in a teaser for a Super Bowl ad (his third with the brand) that sees him partying with a rowdy bar crowd while holding a bottle of the beer.
The partnership between Will Arnett and Reese's Peanut Butter Cups will continue with an ad (its first Super Bowl spot in four years) that promises to bring change to the iconic candy.Popeyes is bringing in actor and comedian Ken Jeong (and a dog named Mocha) to advertise its fried chicken wings in the restaurant's first-ever Super Bowl ad.
Aubrey Plaza's dry sense of humor is front and center in the promo for her Mountain Dew ad that sees her getting annoyed with the performance of her co-star—a fire breathing dragon.
Marvel star Jeremy Renner breaks into song alongside his daughter in a commercial for the Silk almond milk brand that he called a "beacon of hope" after a near-fatal accident that shattered more than 30 of his bones last year.
"Wednesday" actress Jenna Ortega teams up with "Top Gun: Maverick" actor Danny Ramirez to hunt for the new flavor of Doritos Dinamita chips.
"Saturday Night Live" darlings Pete Davidson and Kate McKinnon introduce a new marketing mascot, Mayo Cat, in their Super Bowl commercial for Hellmann's.
Nerds candy will promote its "gummy clusters" product in its first-ever Super Bowl ad starring TikTok star Addison Rae and a famous yet-to-be-announced co-star.
Quinta Brunson of "Abbot Elementary” will anchor a 45-second ad for Intuit’s TurboTax as well as a pre-game spot for the software before kick off.
The frozen snack Drumstick will get a little help from comedian Eric Andre in a Super Bowl spot advertising the classic sundae cone.
The lemon-lime soda Starry will feature rapper Ice Spice alongside her animated friends Lem and Lime in its first Super Bowl spot.
The voice of Laurence Fishburne will narrate a DoorDash big game ad that will see the brand send advertised products from all the big game commercials to one lucky winner via the delivery app—the viewer that cracks the code during the DoorDash commercial will win a grand prize full of goodies from other advertising brands like Doritos Dinamita, M&M's, Oreo, Popeyes and beyond.
Drew Barrymore, Patrick Stewart, Tua Tagovailoa and Hey Arnold in the Paramount+ Super Bowl ... [+]
Sir Anthony Hopkins in a Super Bowl commercial for STōK Cold Brew.
M&M's will partner with NFL Legends and past Super Bowl runners-up Dan Marino, Terrell Owens and ... [+]
$7 million. That's how much it cost for a 30-second ad spot during the Super Bowl, believed to be a new pricing record, Deadline reported.
The popularity of "big game ads" have been on the rise since the first Super Bowl in the 1960s. In 1968, when 70 million Americans watched Super Bowl II, commercial time sold for $150,000 a minute, according to Time. By 1977, advertisements cost $250,000 a minute, up to $1 million by 1985 and $9 million per minute by 2015. The rise in prices accompanied a rise in viewership. By the 1990s, 85 to 90 million people were watching the Super Bowl each year, up to 100 million by 2009. In 2023, 115.1 million viewers tuned in for the game.
The Super Bowl will air at 6:30 p.m. ET on Sunday, Feb. 11, on CBS and Nickelodeon. It will be available to stream on Paramount+.
Larry David last week addressed his controversial 2022 Super Bowl ad for the first time. David advised viewers not to miss out on "the next big thing" in a Super Bowl ad for cryptocurrency exchange FTX, which collapsed later that year. Its founder, Sam Bankman-Fried, was later convicted of fraud and related crimes. In an interview with the Associated Press last week, David said he asked friends of his if he should do the ad and, "like an idiot, I did it." David is one of a handful of celebrities facing a lawsuit for promoting FTX, including Tom Brady, Gisele Bündchen and Stephen Curry.