Actors, musicians, athletes and a hoard of celebrities still to be announced will fill commercial time during this year's Super Bowl, in slots which reportedly sold out in August as brands prepare to put their best foot—and partnerships—forward.
Hailee Steinfeld in a Super Bowl spot for Novartis.
In the lead-up to the big game on Feb. 9, brands have either started to tease their ultra-expensive advertisements or released the spots in full, building anticipation for commercials that will air during what is typically the most-watched event of the year.
Actress Hailee Steinfeld and comedian Wanda Sykes, a breast cancer survivor, will appear in a 15-second spot for pharmaceutical company Novartis encouraging women to prioritize their breast health by taking the company's online risk assessment.
Actor Walton Goggins will star in this year's GoDaddy commercial for GoDaddy Airo, a set of AI-powered tools to help users create and grow an online presence.
Country music star Shania Twain has been revealed as the voice behind the first-ever Super Bowl ad of the Nestlé-owned Coffee Mate brand.
The "We listen and we don't judge" TikTok seems to be headed for the small screen in an Uber Eats ad teaser starring Charli XCX and Martha Stewart, and the big-game ad will also feature actor Matthew McConaughey.
Actor Timothy Simons, best known for his role in "Veep," will star in an ad for Coors Light.
Antonio Banderas will be in a commercial for Bosch with an actor portraying the late WWE star Randy Savage.
Daytime TV host Drew Barrymore and actor Orlando Bloom will star in the first-ever Super Bowl commercial for MSC Cruises, the brand announced with a teaser that includes Barrymore singing a rendition of Madonna’s “Holiday” while onboard a ship.
Marvel actors Chris Hemsworth and Chris Pratt will advertise Meta's Smart Glasses, which allow users to take photos and videos, listen to music and take calls.
Hellmann's Mayonnaise on Thursday teased a "When Harry Met Sally" reunion in a clip from its upcoming Super Bowl commercial, and the film’s stars, Meg Ryan and Billy Crystal, shared a post on Instagram teasing that they've "finally" reunited for “something iconic.”
In an ad for Stella Artois, retired soccer star David Beckham will get some groundbreaking news from his parents (played by actors) while they share a beer.
Post Malone (for the third time) and Shane Gillis will star in a game day ad for Bud Light.
Actors Willem Dafoe and Catherine O’Hara will play pickleball against athletes Sabrina Ionescu (WNBA), Ryan Crouser (Olympic track and field gold medalist) and Randy Moss (NFL) in a minute-long spot for Michelob Ultra.
Rapper Doja Cat, who has long been vocal about her love of Taco Bell, stars in an ad for the fast food restaurant, in which she's seen photobombing fans in an attempt to make it into the commercial.
Adam Brody, Nick Offerman and James Harden will pay tribute to the iconic mustache of Mr. P, the Pringles mascot, in a commercial for the chip brand.
Comedians and actors Tim Robinson and Sam Richardson will star in a Super Bowl ad for Totino’s Pizza Rolls, the first Big Game spot for General Mills in more than a decade.
Brothers and retired NFL stars Peyton and Eli Manning will star in FanDuel’s "The Kick of Destiny 3" big game ad and will go head-to-head in a kicking competition during the FOX Super Bowl Pregame Show.
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Walton Goggins for GoDaddy.
Martha Stewart and Charli XCX will appear in the Uber Eats Super Bowl ad.
Doja Cat in Taco Bell’s Super Bowl ad teaser.
Actors Orlando Bloom and Drew Barrymore in a Super Bowl commercial for MSC Cruises.
Tim Robinson and Sam Richardson (far right) in a Super Bowl ad for Totino's Pizza Rolls.
Several brands that have featured celebrity spokespeople in the past will have commercials air during Super Bowl LIX, but haven’t yet teased their slots. Booking.com, which has worked with Tina Fey, Melissa McCarthy, Jane Krakowski, Jack McBrayer and Glenn Close in the past and Mountain Dew, which has featured Aubrey Plaza, will both have Super Bowl commercials this year, according to AdWeek.
$7 million to $8 million. That's how much it costs for a 30-second ad spot during the Super Bowl, according to Variety. Fox Corp. sold at least 10 commercials for more than $8 million, a new record, and the company sold out of its commercial slots in August. The popularity of "big game ads" have been on the rise since the first Super Bowls. In 1968, when Super Bowl II aired, commercial time sold for $150,000 a minute, according to Time, the equivalent of $1.38 million today. By 1977, advertisements cost $250,000 a minute, rising to $1 million by 1985 and $9 million per minute by 2015.
Last year's Super Bowl, the first to be held in Las Vegas, was the most-watched TV event since the Apollo 11 moon landing. More than 123 million people watched it live, driven by intrigue around the attendance of Taylor Swift, the second-ever Super Bowl overtime, Usher’s halftime show and the Kansas City Chiefs becoming the first back-to-back Super Bowl champions in nearly two decades.
Insurance agency State Farm canceled its planned commercial for the 2025 Super Bowl, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned," the company said in a statement. Athletes Chris Paul, Travis Kelce, Patrick Mahomes, JuJu Watkins and Caitlin Clark have appeared in past State Farm ads, as have actors Arnold Schwarzenegger and Danny DeVito, among others.
Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles will kick off from New Orleans at 6:30 p.m. ET on Sunday, Feb. 9.
Fox is broadcasting the Super Bowl, but it will not be available to stream on the Fox Sports App. Streamers can watch on on Tubi for free after signing up, or on Fubo, DirecTV Stream, Sling TV, YouTube TV or Hulu with Live TV.