As more K-pop artists reach international levels of success and fame, U.S. labels are quickly snapping up artists. But Korea’s freshest rookie is proving their promise and prowess in the world’s biggest music market with a deal in place ahead of their official debut.

On September 4, RIIZE held a press conference in Seoul to mark the seven-member boy band’s official foray onto the scene with their debut single “Get a Guitar.” During the event, members Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee and Anton not only met fans and members of the press for the first time but revealed their debut single would be released in partnership with their Korean label and agency SM Entertainment as well as RCA Records in the States.

As one of the most influential and longest-running K-pop companies, SM Entertainment always demands local attention when they reveal new artists. SM’s young acts like aespa and NCT 127 inked label deals with the likes of Warner Records and Capitol Records a few years into their careers. With RIIZE kicking off their career with a partner like RCA Records shows not only a well-prepared debut but huge promise for the group’s overseas prospects.

“RIIZE is ushering in an exciting new era of K-pop,” says Joseph Chang, CEO of SM and Kakao Entertainment America/CBO of SM Entertainment. “We are thrilled to partner with the amazing team at RCA and look forward to making history together.”

Meanwhile, Chairman and CEO of RCA Records Peter Edge says, “RIIZE are incredibly talented and versatile artists and we are excited to welcome them to the RCA Family and work together with the amazing SM team.”

COO of RCA Records John Fleckenstein adds, “RIIZE are set to break new boundaries in global pop with an entirely fresh perspective. We are proud to partner with the incredible team at SM Entertainment and their incredible track record of artist development.”

Fleckenstein positioning RIIZE as a “global pop” act not only speaks to the septet’s cultural representation (the members hail from Korea, Japan and the States) but approaching their careers with a confident, international mindset instead of beginning in one country and slowly venturing out based on feedback. “Get a Guitar” embraces a fresh, bubblegum-pop sound more aligned with the sounds of the western pop market than some of their more experimental K-pop counterparts and the group’s social-media-first image and marketing feels equally similar to U.S. artists.