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Forbes
Forbes
7 Sep 2023


'FIFTY FIFTY' Press Conference

SEOUL, SOUTH KOREA - APRIL 13: Sio, Saena, Aran and Keena of South Korean girl group Fifty Fifty ... [+] perform onstage during the 'FIFTY FIFTY' press conference at Ilchi Art Hall on April 13, 2023 in Seoul, South Korea. Fifty Fifty becomes fastest K-pop group to land on Billbord hot 100. (Photo by Han Myung-Gu/WireImage)

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For months now, Fifty Fifty has been making history on the Billboard charts with their single “Cupid.” The tune has turned out to be a major win for the South Korean girl group, and now as the cut continues to ascend on one ranking, the band has matched the biggest name in K-pop history in one specific manner.

Fifty Fifty’s “Cupid” climbs once again on this week’s Adult Pop Airplay chart. The weekly tally, published by Billboard, lists the tracks that reach the largest audience at radio stations that focus on what’s called adult pop, which is really just pop music aimed at a more mature audience than traditional pop. This frame, the cut soars to No. 9 from No. 14, where it sat last frame.

“Cupid” enters the top 10 on the Adult Pop Airplay chart for the first time this week. That’s a momentous occasion for any artist and any hit, but it’s especially notable for Fifty Fifty. As they surge into the highest tier on the tally, they become only the second South Korean musical act to find themselves inside the top 10 on the list.

The only other K-pop band to score a top 10 win on the Adult Pop Airplay chart is BTS. The band has actually done so on two occasions, and now they’re not alone in this feat. The septet first reached the region with their 2020 hit single “Dynamite.” That cut climbed to No. 10, making history in its time.

BTS then repeated their success about a year later, earning a second top 10 on the Adult Pop Airplay chart. The K-pop powerhouses returned to the top area on the ranking with “My Universe,” a collaboration with fellow pop band Coldplay. That track ended up becoming their biggest win on the tally, as it surged to No. 8. BTS also earned a third placement on the list with “Butter,” which stalled at No. 14.

“Cupid” now ranks as the second-highest-charting hit of all time on the Adult Pop Airplay chart among releases by South Korean musicians. It only has one space left to climb before tying BTS’s record. At the rate Fifty Fifty’s song is rising, it seems likely that the girl group will match BTS, and then likely pass them, as Americans seemingly can’t get enough of “Cupid.”