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Forbes
Forbes
17 Jun 2023


Trump

BEDMINSTER, NJ - June 13 : Former president Donald Trump speaks during an event at Trump National ... [+] Golf Club in Bedminster, N.J. on Tuesday, June 13, 2023, following a first court appearance at Wilkie D. Ferguson Jr. U.S. Courthouse, in Miami, FL. (Photo by Jabin Botsford/The Washington Post via Getty Images)

The Washington Post via Getty Images

Former President Donald Trump took a series of shots at Fox News Saturday, suggesting that the network’s recent ratings slips could only be reversed by himself. “Fox must get smart fast before it’s too late,” Trump said in a pair of posts on his Truth Social platform. “Only ‘TRUMP’ can save Fox News. It is in freefall!”

Trump was referencing MSNBC’s recent ratings wins, including finishing in first place in prime time last week with an average audience of 1.489 million viewers—until last week, Fox News Channel had won every week for 120 consecutive weeks.

Summer Entertainment Returns To New York City

NEW YORK, NEW YORK - JULY 20: A man walks past FOX News signs outside the News Corporation building ... [+] on July 20, 2021 in New York City. New York City has seen a slow increase in tourism as more people receive the COVID-19 vaccination. (Photo by Alexi Rosenfeld/Getty Images)

Getty Images

Fox’s ratings dominance had been largely unchallenged for years, but the firing of top-rated prime time host Tucker Carlson in April led to declines, with MSNBC landing a series of ratings wins—most recently on Monday night, when MSNBC was the most-watched cable news network in prime time. The Rachel Maddow Show was the highest-rated show in prime Monday, with 2.65 million viewers, and finished second only to FNC’s The Five, which was the most-watched show in all of cable news on the day with 2.75 million viewers (The Five airs outside prime, at 5 p.m. ET).

“Do not broadcast negative ads against Republican and Conservative Candidates by Perverts and Misfits like the Failing Lincoln Project, and others,” Trump said Saturday. “Roger Ailes never allowed that—And neither should a new and less successful Fox. Big turnoff! MSDNC and Fake News CNN will never allow positive Republican ads or hit pieces on Crooked Joe Biden. Fox must get smart fast before it’s too late. Only ‘TRUMP’ can save Fox News. It is in freefall!”

Conor McGregor Visits

NEW YORK, NEW YORK - MARCH 15: Host Sean Hannity as Conor McGregor visits "Hannity" at Fox News ... [+] Channel Studios on March 15, 2023 in New York City. (Photo by Roy Rochlin/Getty Images)

Getty Images

On Tuesday, Fox News Channel was once again the top-rated cable news network in prime and total day ratings, with Hannity taking second place overall behind The Five and finishing in first place in cable news among viewers 25-54, the key demographic valued by advertisers.