Subscription prices for Disney+, Hulu and ESPN+ plans will be slightly increased later this year, Disney announced Tuesday, as the company appears to push customers toward bundled streaming plans.
The move comes after a new bundle including Warner Bros. Discovery’s Max was launched.
The price of Disney+’s ad-free and ad-supported plans will each be increased by $2 to $15.99 per month and $9.99 per month, respectively, starting on Oct. 17 for customers in the U.S., Disney said.
Hulu, which Disney also owns, will raise the price of its ad-supported tier by $2 to $9.99 per month and its ad-free plan by $1 to $18.99 per month, while the platform’s bundle with live, linear TV will be increased by $6 to $82.99 per month for the ad-supported plan and by $6 to $95.99 for the ad-free plan.
A bundle of Disney+ and Hulu will be increased by $1 to $10.99 per month for the ad-supported tier, though Disney won’t increase the bundle’s ad-free price from $19.99 per month.
Disney will also raise the monthly cost for ESPN+ by $1 to $11.99.
Get Forbes Breaking News Text Alerts: We’re launching text message alerts so you'll always know the biggest stories shaping the day’s headlines. Text “Alerts” to (201) 335-0739 or sign up here.
New features will be added to Disney+ starting Sept. 4, including a live broadcast of ABC News and a playlist featuring content for preschoolers, Disney said.
Disney will release its third-quarter earnings report Wednesday.
Disney last raised the rates for its streaming platforms in August of 2023, with the monthly price of most plans increasing by up to $3. The company announced a partnership with Warner Bros. Discovery in May, which would include ad-supported and ad-free plans for a bundle that includes Disney+, Hulu and Max. Last month, the companies launched the new bundle with an ad-supported plan for $16.99 per month and an ad-free plan for $29.99 per month. Disney reported in its most recent earnings report a $47 million quarterly operating profit for its Hulu and Disney+ streaming services, while Warner Bros. reported $103 million in profit through its direct-to-consumer division, which includes Max.