The price of Disney+’s ad-free premium plan will increase from $10.99 per month to $13.99 starting October 12 for customers in the U.S., the company said.

Hulu, which is also owned by Disney, will raise its prices from $14.99 per month to $17.99 per month for its ad-free tier—a 20% jump, though Disney said it will keep the monthly price of its standard Hulu tiers (with ads) at $7.99, or $9.99 for a bundle package with Disney+, or $19.99 for a bundle without ads.

Disney’s new prices come less than a month after streaming giant Spotify raised its ad-free premium streaming plan by $1 per month, to $10.99, joining Amazon Music, which hiked its individual plan for unlimited listening to $10.99 earlier this year, and YouTube Music, which raised its monthly price for its individual music plan to $10.99 last month.

In the streaming viewing world, Netflix also changed up its subscription prices last month, tossing its low-cost, ad-free plan for new U.S. customers, driving customers to either a $15.49 ad-free “standard” plan, a $19.99 ad-free premium plan for up to four simultaneous streams, or a low-cost ad-supported plan at $6.99.

NBCUniversal’s Peacock streaming platform also raised the price of its premium plan from $4.99 to $5.99 per month, and hiked its premium plan (without ads) from $9.99 per month to $11.99, while Warner Bros.

Discovery’s Max—the rebranded HBO Max with Discovery+—raised its ad-free tier earlier this year from $14.99 to $15.99, and Paramount+ jumped from $9.99 to $11.99 per month.