Streamers tend to capitalize on the holiday season by making sure their Santa-adjacent film and series lineups are pushed to the top of the app and sent via notification. But Disney+, with the release of an eight-part docuseries about popular South Korean boy band BTS, is banking on fans being at home or traveling, and making themselves available for holiday-season appointment TV.

BTS Monuments: Beyond the Star kicks off on Dec. 20, with one installment dropping per week until the finale. The series offers the long view of the superband, from Jung Kook’s high school graduation ceremony to how the group handled Covid 19 pandemic concerts to their turn at the Billboard Awards to j-hope’s surprise birthday party.

The first two episodes - The Beginning and Adolescence - launch on December 20. New episodes will follow every Wednesday. (Those titles are as follows: Episode 3 – Pursuit of Happiness, Episode 4 – Disconnected, Episode 5 – Welcome!, Episode 6 – Begin and Again, Episode 7 – Still Purple, Episode 8 – Promise For Tomorrow)

This release comes a year after Disney+ found success with BTS: Permission to Dance on Stage- LA. The continued focus on BTS is part of the streamer’s decision to provide more Asian content for both American and global audiences as it works to widen its reach and hold on to subscribers. Reducing churn is always top of mind for streamers, so Disney+’s focus on exclusive content, in theory, keep audiences from hitting the cancel button by providing more value for the subscription.

In terms of content, the new series features appearances from HYBE Chairman Bang Si-Hyuk, and fan book author Kang Myeongseok plus a look back - spanning 10 years - of exclusive interviews and behind-the-scenes moments with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.

The streamer is also home to popular holiday fare such as the Home Alone series of films, Muppets Christmas fare and The Nightmare Before Christmas. It also heralds seasonal content shorts such as Groot’s Snow Day.

Disney’s television and streaming properties command the majority of demand share - 19.9% - for new content launched by corporate owner, according to Parrot Analytics. (Warner Bros Discover followed with 17% and Netflix NFLX comes in lower down at 8.4%). Those figures for Disney include offerings by National Geographic and ABC. However, when it comes to single platform demand, Netflix (17.3%) and Max (15.4%) are at the top of the charts. As the Disney+ merger with Hulu content continues in 2024, it is expected that Disney+ single platform demand shares (currently at 9.1%, per Parrot Analytics) will rise once the content is combined with Hulu series and films into a single app.