<h2 class="topline-heading">Topline</h2><p>Cracker Barrel will return to its “Old Timer” logo, the American restaurant chain announced Tuesday, reverting to the previous logo after a minimalist redesign received widespread <a href="https://www.forbes.com/sites/conormurray/2025/08/26/trump-says-cracker-barrel-should-go-back-to-the-old-logo-as-company-rebrand-sparks-backlash/" target="_self" class="color-link" title="https://www.forbes.com/sites/conormurray/2025/08/26/trump-says-cracker-barrel-should-go-back-to-the-old-logo-as-company-rebrand-sparks-backlash/" data-ga-track="InternalLink:https://www.forbes.com/sites/conormurray/2025/08/26/trump-says-cracker-barrel-should-go-back-to-the-old-logo-as-company-rebrand-sparks-backlash/" aria-label="backlash">backlash</a>, including from President Donald Trump.</p><figure class="embed-base image-embed embed-0" role="presentation"><div class="image-embed__placeholder"><img src="https://specials-images.forbesimg.com/imageserve/68ae47a0e848f9552e701cdc/A-sign-is-seen-outside-of-a-Cracker-Barrel-Old-Country-Store---/960x0.jpg?cropX1=0&amp;cropX2=2437&amp;cropY1=0&amp;cropY2=1625" alt="A sign is seen outside of a Cracker Barrel Old Country Store..." width="100%" height="auto"></div><div style="--article-bg-color:#faf3f1"><div class="bMqrj"><div class="Jp--BF7-"><span style="-webkit-line-clamp:2" class="Ccg9Ib-7 _8XF2kHYM">Cracker Barrel announced it would move on from its traditional logo last week. (Photo by Paul Weaver/SOPA Images/LightRocket via Getty Images)</span></div><small class="pGGCM2aD">SOPA Images/LightRocket via Getty Images</small></div></div></figure>

<div class="key-facts-element"><p>Cracker Barrel thanked customers in a <a href="https://x.com/CrackerBarrel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://x.com/CrackerBarrel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" data-ga-track="ExternalLink:https://x.com/CrackerBarrel?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" aria-label="tweet">tweet</a> for providing opinions on its new logo, adding, “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain.”</p></div>

<em>This is a developing story. Check back for updates.</em>

Cracker Barrel announced its logo change last week, removing the barrel and Uncle Herschel from it in favor of a logo only featuring the company’s name.{ai:summary}<p>Cracker Barrel reverts to its 'Old Timer' logo after backlash to a minimalist redesign.</p><p>The chain thanked customers, saying the new logo is going away and the Old Timer will remain; backlash included President Trump. #politics</p>

Cracker Barrel Ditches New Logo Following Trump’s Suggestion

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