OpenAI on Monday announced a new ChatGPT tool that will let users buy products directly through chat, opening the door for purchases from Etsy sellers and soon more than a million Shopify merchants.

<div class="image-embed__placeholder"><img src="https://specials-images.forbesimg.com/imageserve/68dad475d800eb0583d24620/OpenAI-ChatGPT-logo-displayed-on-smartphone-screen/960x0.jpg?fit=scale" alt="OpenAI ChatGPT logo displayed on smartphone screen" width="100%" height="auto"></div><div style="--article-bg-color:#faf3f1"><div class="bMqrj"><div class="Jp--BF7-"><span style="-webkit-line-clamp:2" class="Ccg9Ib-7 _8XF2kHYM">CHONGQING, CHINA - AUGUST 9: In this photo illustration, a person holds a smartphone displaying the ChatGPT logo on its screen in front of a blurred OpenAI logo on August 9, 2025 in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images)</span></div><small class="pGGCM2aD">Getty Images</small></div></div>

<div class="key-facts-element"><p>The “Instant Checkout” feature is now available for “U.S. ChatGPT Plus, Pro, and Free users,” according to an OpenAI <a href="https://openai.com/index/buy-it-in-chatgpt/" rel="nofollow noopener noreferrer" target="_blank" class="color-link" title="https://openai.com/index/buy-it-in-chatgpt/" data-ga-track="ExternalLink:https://openai.com/index/buy-it-in-chatgpt/" aria-label="news release">news release</a>. </p></div>

OpenAI is turning its chatbot into a digital storefront.	{ai:summary}<p>OpenAI launches Instant Checkout, letting ChatGPT users in the U.S. buy products directly in chat.</p><p>It currently covers Etsy sellers and will extend to more than a million Shopify merchants. #technology</p>

ChatGPT Adds ‘Instant Checkout’ For Shopping Directly In Chats: Here’s What To Know

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