


In this bi-weekly column, Forbes Vetted deals and coupons writer Bianca Alvarez combines her deal hunting expertise with her affinity for all things beauty to bring you the week’s best beauty deals on products our team has tested firsthand.
Throughout the year, there are a few major beauty sales worth waiting for—and Amazon’s Prime Big Deal Days (a.k.a. October Prime Day) is definitely one of them. The sale ends at 11:59 p.m. PDT tonight, but in the meantime I’ll be using it as an excuse to buy everything on my wishlist and restock on tried-and-true favorites. My colleagues are doing the same, taking advantage of Prime Day beauty deals like 25% off this Paula’s Choice plumping face cream and 20% off this Ouai hair mask for fine to medium strands.
It’s no secret that Prime Day sales typically include some lackluster discounts and misleading offers, but the beauty deals tend to be pretty good. On the final day of the sale, brands like Anastasia Beverly Hills and Laneige are offering up to 45% off their lines—offers similar to (or even better than) what you’ll see over Black Friday. With that in mind, I’ve compiled a list of 14 of our editors’ favorite products that are on sale, plus 33 additional deals worth browsing.
Plump And Hydrate Your Lips With This Glossy Lip Serum
As a self-proclaimed lip balm connoisseur, I knew I had to try this formula that went viral for its donut-shaped applicator. The plush tip allows me to easily and evenly coat my lips, leaving behind a subtle tint and hydrating finish. I’ve tried a handful of shades (it comes in eight options) and I love that I can keep the color sheer or build it up for a more dramatic look.
This Multitasking Gel-Cream Is Suitable For All Skin Types
“As someone with oily skin, I always try to use a gel-like cream that doesn’t feel heavy on my complexion, and this one does the trick,” says deals editor Maya Gandara. "I’ve had less dry patches, plumper skin and overall smoother texture since adding it into my routine." That’s because its formula incorporates three types of peptides, glycerin and squalane to create a bouncy and glowy complexion.
A Potent And Moisturizing Vitamin C Serum
If I could only choose one vitamin C serum out of the dozens I’ve tried, I’d opt for this one from Sunday Riley. Its potent blend of ingredients (including 15% vitamin C) effectively brightens the skin, improves dullness and minimizes uneven tone. It also hydrates, supports the skin barrier and creates a bouncy, plump appearance. Most importantly, it’s non-sticky and doesn’t have a strong odor, unlike other serums out there.
Get Four Of These Hydrating Overnight Sleep Masks For $13
When my skin is particularly dry or irritated, I reach for one of these Biodance sheet masks. Meant to be worn overnight, the initally opaque mask becomes transparent as the ingredients are slowly absorbed into the skin, helping to soothe and moisturize your entire face. When I remove it in the morning, my skin feels calmer and hydrated (and also has a glass-skin look).
Use This Dermatologist-Tested Mist On Your Hair And Body
On days I don’t want to wear an incredibly potent perfume, I use this 2-in-1 hair and body mist that has a subtle, lasting scent. With notes of fig, sea salt and sandalwood, this multitasking spray delivers a clean and bright fragrance that instantly boosts my mood. Plus, I’ve received a handful of compliments when I’ve worn it, which is always a perk.
Our Favorite Red Light Therapy Mask For Comfort Is 20% Off
Our team named this HigherDose design the best LED face mask for comfort. It has a flexible silicone body, adjustable straps and two treatment options to toggle between. It also earned a spot in our shopping guide thanks to its simple setup and ease of use, as well as its ability to leave a post-mask glow after each 20 minute session. “I feel like it rejuvenates my skin and makes it look more vibrant and healthy,” says one tester.
A Hair Mask That Hydrates, Detangles And Manages Frizz
“This Ouai mask makes my fine, tangle-prone hair so much more manageable,” says supervising deals and coupons editor Kara Cuzzone. “I use it in place of conditioner every few washes, applying it from roots to ends and letting it sit for a few minutes. It smells amazing, and after I wash it out it leaves my hair noticeably softer and easier to brush.”
Take This Travel-Friendly Flat Iron Wherever You Go
T3 is one of my go-to brands because it makes durable and effective hair tools. I’ll always choose this flat iron over others because it causes less heat damage on my strands. It has nine different temperature levels to switch between, which ultimately allows for fewer passes thanks to its quick styling. Plus, it has auto world voltage, so I can easily use it abroad with the help of an adapter.
This Nourishing Body Oil Is Available In Two Fragrances
This Vitamin C Body Oil is a staple in Gandara’s post-shower routine. “It feels incredibly hydrating without leaving behind a greasy residue, sinking into my skin almost immediately,” she says. "Plus, I love the subtle, fresh scent it leaves lingering on my body for hours after.” The Naked Neroli version (and Gandara’s favorite) features notes of mandarin, neroli and amber.
This Hand Cream Is One Of The Most Moisturizing Options I've Tried
This lusciously rich hand cream is one of the few that actually keeps my hands in pristine condition—moisturized, smooth and crack-free—throughout the dry, winter months. But what really makes it worth the investment is that a little goes a long way, so one tube can last several months.
Try This Lightweight Retrinal Cream That's Suitable For Sensitive Skin
If you’re looking to introduce retinol products into your routine (or simply want to switch up your brand), Gandara can’t recommend this lightweight cream from Avène enough. “I’ve been using it nightly for several months now, and I’ve yet to experience any adverse reactions on my sensitive complexion. It integrated seamlessly into my skincare lineup, and has given me smoother, clearer skin from day one."
This Lip Plumper Is Discounted In 10 Shades
Cuzzone loves this glossy lip plumper that leaves behind a shiny finish without making her lips feel sticky. “I also appreciate that the plumping sensation is subtle—I hate the ones that make it feel like my lips are on fire,” she says. Have your pick from 10 discounted shades right now.
This Creaseless, Medium Coverage Concealer Is Down To $21
Another staple in Cuzzone’s makeup bag is this creaseless, medium coverage concealer. “I had been using the same concealer for years—but this formula convinced me to switch. It’s dewy and easy to blend, so it never ends up looking cakey or dry,” she shares. Plus, she really appreciates the precision of the applicator for targeting concealing.
Reduce Puffiness With These Cooling Eye Masks
Updates writer Francesca Sales relies on these eye masks to reduce puffiness—and she’s even converted family members into fans. The dermatologist-tested and vegan eye masks offer a cooling sensation that soothes the delicate area while softening fine lines and hydrating dry patches.
Beyond our editor-curated list above, there are tons of more deals to explore during October Prime Day. I handpicked 33 additional brands worth shopping until the sale comes to a close tonight at 11:59 p.m. PDT.