


Meetings are among the best places to showcase your leadership potential and grow your personal brand. It’s where executives spot talent that exhibits the skills and behaviors of leadership. When you think about demonstrating leadership in meetings, you might be imagining leading the conversation, sharing ideas, or presenting a strategic update. And those activities are important. But there’s another, more powerful way to demonstrate leadership presence in meetings: Asking the right questions.
Effective leaders don’t show up at meetings with all the answers. Like executive coaches, they’re skilled at asking the questions that help everyone arrive at meaningful answers. When you ask strategic questions in meetings, you show that you’re thinking beyond your role. That highlights your curiosity, critical thinking, emotional intelligence, and commitment to the bigger picture.
To stand out as a future leader in your next meeting, ask these powerful, strategic questions. When you change what you say from declarative to interrogative , you’ll deepen the conversation, inspire lively discussion and collaboration, and position yourself as someone who leads with genuine curiosity and insight.
When Leaders participate in meetings, they elevate them from tactical conversations to visionary interactions. Ask questions that connect tactical discussions to long-term goals to show that you’re focused on creating impact, not just activity.
Consider asking:
These questions highlight your focus on strategic alignment. Connecting the discussion with vision and purpose helps you move from tactics to impact.
Leaders are problem-solvers. They don’t let walls get in the way of moving forward. Questions that focus on solutions enable participants to move from theory to action. These types of questions show that you’re invested in overall progress, not just in your part of the project.
Consider asking:
These types of questions position you as someone who makes things happen.
One of the most underrated leadership skills is listening. Effective leadership requires level 3 listening. That means listening deeply to understand what’s being said and what’s not being said. It also means soliciting input from those who aren’t always ready to share their ideas. Ask inclusive questions to demonstrate your emotional intelligence and build psychological safety for participants. Let them know that everyone’s ideas are needed and welcome. This creates a feeling of belonging among participants, an ingredient that’s essential for innovation and effective collaboration.
Consider asking:
These questions demonstrate that you’re not just focused on impact and implementation, you’re committed to building relationships and making sure people feel heard, valued, and included.
Although leaders focus a lot on strategy and big ideas, they also undestand the importance of effective implementation. To show that you’re a “make things happen” leader, ask questions that help define responsibilities, milestones, and success measures.
Consider asking:
These questions show that you understand the important distinction between output and outcomes.
Leaders are always challenging themselves and those around them to go beyond the status quo and imagine new possibilities. Well-timed, forward-focused questions spark creativity and encourage others to identify novel ways of achieving success.
Consider asking:
Use these questions to show that you’re willing to throw out the tired playbook and explore new ideas and processes to support the project. They help you build the brand attribute of innovative.
Effective Leadership today is authentic leadership. And that requires emotional intelligence. Emotional intelligence is focused on self-awareness and others-awareness. It’s the ability to understand, support, and strengthen the people you work with. Empathetic questions demonstrate that you’re focused on the human side of work.
Consider asking:
These questions show that you know that caring about both performance and people are essential to success and that you are eager to amp up enthusiasm among all communities and stakeholders.
Having all the answers in meetings may make you look smart, but having the right thought-provoking questions will make you look like a leader. When you commit to asking powerful strategic questions in meetings, you change how others perceive you. You put yourself on the radar of executives who are sourcing the next group of leaders of the organization. Successful leaders have both curiosity and courage to ask thought-provoking questions.
William Arruda is a keynote speaker, author, and personal-branding pioneer. He speaks on branding, leadership, and virtual presentation mastery. Join his free online session, Deliver Captivating Meetings & Presentations.