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Forbes
Forbes
28 Sep 2023


Second Republican Primary Debate Held At Ronald Reagan Presidential Library

SIMI VALLEY, CALIFORNIA - SEPTEMBER 27: Republican presidential candidates (L-R), former U.N. ... [+] Ambassador Nikki Haley, Florida Gov. Ron DeSantis, Vivek Ramaswamy and U.S. Sen. Tim Scott (R-SC) participate in the FOX Business Republican Primary Debate at the Ronald Reagan Presidential Library on September 27, 2023 in Simi Valley, California. Seven presidential hopefuls squared off in the second Republican primary debate as former U.S. President Donald Trump, currently facing indictments in four locations, declined again to participate. (Photo by Justin Sullivan/Getty Images)

Getty Images

9.5 million viewers watched the second Republican presidential debate Wednesday night, with viewership spread across three networks, Fox Business (1.817 million viewers), Fox News Channel (6.693 million viewers) and Univision (813,000 viewers). Between 9 p.m. and 11 p.m. ET, the debate outperformed all other programs on the broadcast and cable news networks. On Fox Business, the debate delivered the network’s highest-rated telecast since 2016.

Among viewers 25-54, the demographic group most valued by advertisers, the debate drew nearly 2 million viewers, with Fox News drawing the largest single audience (1.212 million viewers). Fox Business drew 411,000 viewers in the key demo, and Univision delivered an audience of 265,000 viewers.

US-POLITICS-VOTE-REPUBLICAN-DEBATE

(From L) North Dakota Governor Doug Burgum, former Governor of New Jersey Chris Christie, former ... [+] Governor from South Carolina and UN ambassador Nikki Haley, Florida Governor Ron DeSantis, entrepreneur Vivek Ramaswamy, US Senator from South Carolina Tim Scott and former US Vice President Mike Pence take part in the second Republican presidential primary debate at the Ronald Reagan Presidential Library in Simi Valley, California, on September 27, 2023. (Photo by Robyn BECK / AFP) (Photo by ROBYN BECK/AFP via Getty Images)

AFP via Getty Images

Across prime time, Fox News drew 4.5 million viewers, well ahead of the cable news competition, with all of the networks focusing heavily on the GOP debate. MSNBC was second overall with 1.593 million viewers, followed by Fox Business (1.033 million viewers), and CNN with 687,000 viewers.

In the key demo, Fox News was first between 7 p.m. and 11 p.m. ET, with 748,000 viewers, followed by Fox Business (217,000 viewers), MSNBC (147,000 viewers), and CNN (127,000 viewers).

Morning Joe Republican Debate

Mika Brzezinski, Joe Scarborough and Willie Geist on MSNBC's 'Morning Joe'

MSNBC

Reaction to the debate included MSNBC’s Joe Scarborough, who called it “a colossal embarrassing mess,” noting that the candidates “were just shouting over each other” rather than having a substantive conversation about Donald Trump’s fitness to be the party’s nominee in 2024.

“There's certainly nobody talking about him calling for the assassination of the Chairman of the Joint Chiefs, even when that morning, you had the Wall Street Journal editorial page doing that,” he said. “And that morning, on the front page of the Wall Street Journal, you had a story about how Donald Trump committed such massive fraud that he may lose his license to do business in the state of New York, his primary place of business, but nobody talked about that.”

Republican Debate at Ronald Reagan Library

Simi Valley, CA - September 27:Simi Valley, CA - September 27:Republican Presidential Candidates, L ... [+] to R; Doug Burgum, Chris Christie, Nikki Haley, Ron Desantis, Vivek Ramaswamy, Tim Scott, and Mike Pence pose for photos before the start of the second GOP debate at the Ronald Reagan Presidential Library in Simi Valley, CA, Wednesday, September 27, 2023. (Photo by David Crane, Los Angeles Daily News/SCNG)

MediaNews Group via Getty Images

Writing in The Hill, columnist Max Burns said the debate left him asking “why the GOP continues to subject itself to so much avoidable humiliation.”

“What the American people saw at the Reagan Presidential Library was a Republican Party in full-on fracture, where none of the feuding candidates could lay claim to a constituency large enough to be taken seriously in the face of Trump’s dominating polling lead,” Burns wrote.