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Fox Business
Fox Business
17 Jul 2024


The mini insulated tote bags many Trader Joe’s customers clamored to buy earlier in the summer went on sale again Wednesday.

A spokesperson for the grocery store chain told FOX Business a "limited amount" of the mini insulated tote bags "will be available at most Trader Joe’s stores today."

News of the mini insulated bags’ return was earlier reported by Axios.

Trader Joe's mini insulated tote bag from summer 2024

Trader Joe's appeared to have known what it was doing when they released the mini insulated tote bag they referred to as "the next craze" on its website.  (Trader Joe's)

Trader Joe’s has touted them online as "especially great for toting cold appetizers or chilled six-packs to the beach, a pool party, or a barbeque" and "perfectly sized for everyday use, like as a lunchbox for school or work."

The "limited-release" mini insulated tote bags saw major demand and went quickly when they debuted in early June. Like last time, the grocery store chain is charging $3.99 per tote, the Trader Joe’s spokesperson confirmed.

A signage on a shopping cart at Trader Joe's

A signage on a shopping cart at the Trader Joe's Upper East Side Bridgemarket grocery store in New York, U.S., on Thursday, Dec. 2, 2021.  (Jeenah Moon/Bloomberg via Getty Images / Getty Images)

Their reappearance on shelves Wednesday caught the attention of Trader Joe’s fans online, with multiple Instagram fan pages posting about spotting them in stores.

Trader Joe's

Shoreview, Minnesota. Trader Joe's, an American chain of grocery stores does not have sales, coupons, loyalty programs or membership cards. It has good prices and the best products available for its customers. (Michael Siluk/UCG/Universal Images Group via Getty Images / Getty Images)

Trader Joe’s previously told Fox News Digital it was "always looking for new products we think our customers will enjoy."

The company, which is privately owned, operates hundreds of locations across the country. It has been around since 1967.

Pilar Arias contributed to this report.