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Euromaidanpress
Euromaidan Press
6 Jan 2025
Yuri Zoria


Ukraine seeks UNESCO recognition for Generous Evening customs

The Generous Evening, a Ukrainian New Year tradition, includes festive meals, carols, and rituals symbolizing prosperity and renewal.
ukraine seeks unesco recognition generous evening customs celebrations 630_360_1515863417-5516 ukrainian house kyiv hosted traditions show reports 6 event showcased cultural identity while supporting nomination unesco's intangible heritage list news
Generous Evening celebrations. Photo: Ukrinform
Ukraine seeks UNESCO recognition for Generous Evening customs

The Ukrainian House in Kyiv hosted “Traditions of the Generous Evening” show, Ukrinform reports on 6 January. The event showcased Ukrainian customs and cultural identity while supporting the nomination of generous evening traditions for UNESCO’s Intangible Cultural Heritage list.

The Generous Evening, also known as Shchedryi Vechir or Malanka, is a cherished Ukrainian New Year’s Eve celebration officially recognized in 2023 as part of the National List of Elements of Intangible Cultural Heritage of Ukraine.

Marina Kobylynska, co-founder of the NGO Institute of Culture of Ukraine and the project’s author, emphasized the importance of cultural preservation, stating, “Imperialism cannot erase a state with historical roots, cultural markers, and identity.”

The event featured performances by notable Ukrainian artists Jerry Heil and Artem Pivovarov, accompanied by the NAONI ORCHESTRA. The program included a new arrangement of Mykola Leontovych’s Shchedryk known in the West as Carol of the Bells.

The show incorporated traditional elements including fortune-telling ceremonies and festive table arrangements, symbolizing Ukrainian hospitality. Organizers highlighted the importance of passing traditions to younger generations.

The Institute of Culture of Ukraine organized the event as part of the USAID-funded Engage! Civic Activity Promotion Program, implemented by Pact in Ukraine. A portion of tickets was distributed to internally displaced families through the NGO Union of Large Families “Happy.”

Generous Evening

The Generous Evening is the tradition, with roots in pre-Christian times, centers around preparing and sharing a bountiful feast, as it is believed that the richer and more diverse the table, the more prosperous the upcoming year will be. A key dish is the generous kutya, a symbolic meal complemented by hearty meat, dairy, and pastry creations.

The evening is marked by lively customs, including costumed performances where participants, often dressed as Malanka, Vasyl, and Kozak characters, visit homes, offering good wishes in exchange for treats. Caroling plays a significant role, with shchedrivky, songs of generosity, sung on this evening, while koliadky, traditional Christmas carols, feature throughout the holiday season. The night also includes burning bundles of straw, jumping over bonfires, and sowing grain at dawn to symbolize fertility and abundance for the year ahead.

Previously, UNESCO added the Culture of Ukrainian Borscht Cooking to its List of Intangible Cultural Heritage in Need of Urgent Safeguarding on 1 July 2022.

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