Soap brand Dr. Squatch got itself into some controversy last week when it unveiled a new soap that is infused with the bathwater of popular actress Sydney Sweeney.
Yes, you read that right. Sydney Sweeney’s “Bathwater Bliss” with the scent of “Morning Wood” is being sold to men around the world.
While the marketing ploy may not be the woke garbage that some other personal care brands have pushed recently, Dr. Squatch’s Sydney Sweeney play certainly is weird.
We would (rightly) be disturbed if some guy obsessed with Sweeney snuck into her bathroom to swipe a vial of her bathwater. That’s the vibe Dr. Squatch is bottling and selling to dudes worldwide at $8 a pop. Now that the soap is sold out, some people are selling it online for up to $1,500.
“You asked. Sydney said yes. Now it’s real. And it’s for sale,” Dr. Squatch wrote in an Instagram post accompanied by Sweeney lathering up in a bathtub.
Sweeney pitched the idea with a wink and a smirk. “When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” she said in a press release, calling it “weird in the best way.”
According to AdWeek, the idea was sparked last year when Sweeney became Dr. Squatch’s “Body Wash Genie” in a marketing campaign. After shooting the ads, crews reportedly collected the old bathwater that Sweeney had been soaking in, treated it, and then infused it into thousands of bars of soap.
This is Dr. Squatch’s way of getting men to think more about personal skin care, according to John Ludeke, Dr. Squatch’s VP of Global Marketing.
“There was this undercurrent of conversations related to Sydney where guys [were] joking about wanting to buy her bath water,” Ludeke said. “I don’t think they meant it in a literal sense, or maybe now it’s apparent they did.”
The marketing stunt hasn’t been a hit with everyone, as some people have ripped the idea.
“What a weird thing to produce and sell and an even stranger thing for someone to buy,” one person wrote.
“Gen Z needs help. Seriously,” another person said.
If you just want a good-smelling, quality soap without feeling dirty from controversy and weird marketing gimmicks, you should check out Jeremy’s all-new Birch Bark soap — designed for folks who want a no-nonsense clean, free from the woke marketing fluff or creepy collectibles flooding the market. This all-new scent enters the Jeremy’s line featuring birch bark for exfoliating grit. Whether you’re scrubbing off a long day or starting fresh, Jeremy’s keeps it simple — made with birch, not bath water.
Throw that baby out with the bath water. Switch to Jeremy’s today.
Jeremy’s Razors shares common ownership with The Daily Wire.