Twitter CEO Elon Musk is reportedly in talks to name NBCUniversal’s head of advertising Linda Yaccarino the CEO of the company as he prepares to shift his role to executive chairman and chief technology officer.

Yaccarino has been at NBCUniversal for more than a decade where her focus has been on finding the best methods for measuring the effectiveness of advertising.

Musk announced on Thursday afternoon that he had hired a woman to become the company’s new CEO, but he declined to name her.

“Excited to announce that I’ve hired a new CEO for X/Twitter,” Musk wrote on Twitter. “She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops.”

Yaccarino is also the Chairman of the World Economic Forum’s Taskforce on Future of Work.

In Linda Yaccarino, Elon Musk gets a CEO who is a seasoned ad executive who generally shares his political leanings.

But she's also the Chairman of a World Economic Forum task force so she can comfortably liaise with Twitter's current investors and advertisers around the world.

— Yashar Ali ???? (@yashar) May 11, 2023

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