After scrapping their logo redesign due to public outcry, Cracker Barrel is now also backtracking on their planned restaurant renovations, too.
The company made the announcement via social media.
“You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants,” a statement posted to X said. “We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our ‘Old Timer’ logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.”
This caving to public outcry came not long after the company decided to scrap their pricey, much maligned logo overhaul and reinstate their “Old Timer” mascot back to his place beside the barrel. This decision was made after company stock prices plummeted and social media buzzed with criticism.
The company’s board, led by CEO Julie Felss Masino, ignored warning signs and criticism for months ahead of the announcement that they were ditching the old logo and giving stores a more modern look. Cracker Barrel previously abandoned the new logo in late August.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company said in a statement, as The Daily Wire previously reported.
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the statement concluded.
The logo reversal came just hours after President Trump suggested it. “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” the president shared on Truth Social at the time.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!” the president said.