Ulta Beauty, one of the world’s biggest cosmetics brands, was slammed on social media after it collaborated with “non-binary” hairstylist Jonathan Van Ness, a bearded man who dresses up as a woman.
In a video posted on Instagram, Van Ness — who goes by he/him, she/her, and they/them pronouns — advertises for his hair product brand, which he says is now available at Ulta Beauty. In the video, Van Ness prances around an Ulta store, greeting the workers, who appear to be less-than-thrilled.
“We’re going to be at Ulta for the first time! It’s going to be Ulta fun!” Van Ness says.
The Ulta workers then pull back a curtain, and Van Ness screams after seeing a JVN product stand and a poster with his face on it.
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“Who’s that? She’s so pretty!” Van Ness says, referring to himself. “I got highlights since then.”
Ulta was blasted on social media by users who were furious that the company, which focuses on women’s products, partnered with a man who tries to put on womanhood like putting on an outfit.
“Ulta, what is this?” one X account asked. “Men, pretending to be women, make a mockery of REAL women! REAL Women have been Ulta’s faithful customers & made your company successful. Today you betrayed Women!”
“It [is] him acting like a two year old that is the worst part for me,” another person wrote. “He acts like a two year old bc he thinks women are two year olds and he has to act like a potato to be more ‘womanly.’ We can see the way he disrespects us. Dude, grow up!”
Kelley Paul, the wife of Sen. Rand Paul (R-KY), said, “Never shopping @ultabeauty again.”
Thankfully, women who know what it’s actually like to be a woman and who don’t want to patronize stores that pretend men can become the finer sex can shop for women’s products at Jeremy’s Razors.
Speaking of real women who deserve better than corporate virtue-signaling nonsense – Jeremy’s Razors for Women deliver flawless shaves without the fake empowerment lecture. The Women’s Razor 1-Year Bundle features 5 precision-aligned blades with aloe and Argan oil that glide over curves like they were made for actual women (because they were). The elegantly textured handle keeps control where it belongs – in your hands, not some boardroom full of executives who think biological reality is “problematic.” Right now, you can grab a full year’s worth of blades for $30 off, because real women shouldn’t have to pay premium prices to shop at stores that actually recognize what a woman is. Skip the beauty stores that think bearded dudes in dresses represent you, and get a razor designed for women who know the difference between biology and fantasy.
Jeremy’s Razors shares common ownership with The Daily Wire.