Chris Martin’s ex-wife Gwyneth Paltrow was hired by the tech company Astronomer as a “very temporary” spokesperson in the wake of a huge PR incident for the company.

The A-list actress appeared in a short video loosely alluding to the viral moment but mostly just promoting the company as the world continues to obsess over the moment their former CEO, Andy Byron, was caught in an embrace with a woman who was not his wife during a Coldplay concert.

The video was shared to the company’s social media accounts and was captioned, “Thank you for your interest in Astronomer.”

Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY

— Astronomer (@astronomerio) July 25, 2025

“Hi, I’m Gwyneth Paltrow,” the “Avengers: Endgame” alum began as she smiled for the camera. “I’ve been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”

After her introduction, Paltrow explained that she would be answering the most common questions the company has received over the last two weeks, starting with, “OMG! What the actual f***?”

“Yes, Astronomer is the best place to run Apache Airflow, unifying the experience of running data, ML and AI pipelines at scale,” Paltrow said.

“We’ve been thrilled that so many people have a newfound interest in data workflow automation,” she went on. “As for the other questions we’ve received …” she said, before the next question appeared on screen.

It said, “How is your social media team holding …”

“Yes, there is still room available at our Beyond Analytics event in September!” Paltrow said before the question finished, before further promoting the company. “We will now be returning to what we do best — delivering game-changing results for our customers. Thank you for your interest in Astronomer.”

The video, posted on Friday evening, has over 30 million views on X as of Saturday.

Astronomer has become a household name ever since the viral video clip of Byron embracing a woman identified by many as Kristin Cabot, the Chief People Officer for the company. After being spotted on the kiss cam, the two quickly stepped away from each other and out of frame after realizing they were being broadcast to the entire stadium at the July 16 Coldplay show in Foxborough, Massachusetts.

In the aftermath, Byron resigned as CEO and Astronomer is attempting to pivot the moment into good publicity for themselves.

Commenters on social media noted the tactic of using Martin’s ex-wife to do damage control on the company’s image. Many even speculated on whether the whole kiss cam viral moment was a publicity stunt, based on the outcome.

“You hired the Coldplay singer’s ex-wife. Extraordinary,” one commenter wrote.

“Damn, this is a masterclass in PR and crisis control,” another said.

“Wait was this one big Psyop to know where the best place to run Apache Airflow is?” a third added.