Macy Maxson did not intend to become a lightning rod pushing back on the gender ideology agenda that has infiltrated so much of society—even feminine hygiene products. But when Maxon founded Garnuu, a tampon subscription service, in 2022, she chose to affirm biological reality.
“From the beginning,” Maxson says, she decided her company would stand firm on the fact “that only women can get periods.”
After Maxson launched Garnuu, rival Tampax started using transgender activists, such as Dylan Mulvaney, to promote its products. Maxson said she watched as other tampon companies began moving away from feminine branding and word choice in product promotion, but Garnuu, a word that means “rescue” in Nepali, branded itself as a “girls-only club.”
That simple statement cost Maxson some customers, who claimed stating that only women get periods was not loving.
“We’re just calling it a ‘girls-only club’ and it’s just truth,” Maxson said.
While some took offense at Maxson’s firm position on biology, many more celebrated the way Garnuu was upholding the dignity of women, leading to the small company’s growth.
Garnuu customers have been so supportive that Maxson says she quit her 9-to-5 job and is leading the rapidly growing feminine care company full time.
Maxson joined “Problematic Women” at the Conservative Political Action Conference to discuss the challenges and rewards of launching a company, and her commitment to truth. She also explains the value of cycle-syncing, a process in which women strategically work with their bodies as hormone levels rise and fall during their cycle.
Also on today’s show, Alexo Athletica CEO Amy Robbins joins “Problematic Women.” Alexo Athletica is a concealed-carry conducive athletic clothing brand.
Watch the show above.