Still reeling from its devastating loss of customers due to its embrace of transgender influencer Dylan Mulvaney, the NFL is continuing its comeback bid by recruiting iconic NFL Hall of Famer Peyton Manning for a commercial scheduled to air during the league’s 2025 season.

In 2023, Anheuser-Busch’s Bud Light celebrated Mulvaney, a biological male who fancies himself a woman, by putting his faux-female face on a signature beer can. Mulvaney sported the can and promoted Bud Light in a viral video that sparked backlash. The disastrous move proved to be a costly play, sparking a boycott that resulted in $1.4 billion of lost sales.

“Now, having entered a new era of marketing, Bud Light is staying focused on its core demographic,” Adweek reported Thursday.

“Starring long-time brand partner and Pro Football Hall of Famer Peyton Manning, the Official Beer Sponsor of the NFL is debuting a new commercial, ‘Parachute’, that takes fan devotion to new heights, literally,” Anheuser-Busch explains in a press release.

In the commercial, Manning is showing parachuting into a stadium, when he gets distracted by Bud Light and audibles to change course, before crashing into a giant video screen showing the beer. The moral: “Anything for Bud Light, the official beer sponsor of the NFL.”

Still, Manning’s crash pales in comparison to that of Bud Light sales following the Mulvaney misstep, which prompted Anheuser-Busch to throw out its transgender playbook.

As part of its effort to appeal to NFL fans, Bud Light is also adding the logos of 27 of the league’s teams on cans, complete with QR codes giving customers the chance to win prizes, such as game tickets and VIP tailgate parties.