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He says he lived below the poverty line while working on hit show. Hear his reaction to CEO's strike comments
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JUST WATCHED
He says he lived below the poverty line while working on hit show. Hear his reaction to CEO's strike comments
New York (CNN)The decline in traditional broadcast and cable television viewership is accelerating, falling below a major milestone for the first time.
In July, linear TV made up less than half of all TV viewing, according to Nielsen. Both broadcast and cable "each represented record low shares" of total viewership, the firm's report said, making up just 49.6% combined. Meanwhile streaming services, such as Netflix and YouTube, grew last month to a record high of 38.7% of all total TV watching.
Broadcast viewership dropped 3.6% in July, making up just 20% of all TV viewership, and cable viewing dropped 2.9%, making up 29.6%. Year-over-year, broadcast viewership slid 5.4% and cable TV dropped 12.5%.
But streaming jumped 25.3% year over year in July, with three services hitting record highs in shares: YouTube, Netflix and Amazon Prime Video. YouTube is the most popular streaming option, making up 9.2% of the category, followed by Netflix (8.5%) and Hulu, at 3.6%.
Nielsen notes that acquired TV series rather than original shows produced by streaming services boosted usage. "Suits," a legal drama starring Meghan Markle that made its Netflix debut last month, and "Bluey" on Disney+, were July's "most-watched streaming programs, combining for 23 billion viewing minutes," the firm said.
