Are you a YouTube TV subscriber? Your monthly bills are about to get more expensive again.

On Thursday, YouTube announced that it’s upping the price of its streaming service’s base plan by $10 — citing “the rising cost of content” and other investments. The new $82.99 a month price tag will go into effect starting Jan. 13 for existing subscribers, and immediately for new customers who sign up going forward.

“We don’t make these decisions lightly, and we realize this impacts our members,” YouTube wrote on X.

YouTube TV has rolled out a series of price hikes over the years. When launched back in 2017, the going price of its streaming package was $35 a month. By 2019, that fee rose to $50 — and has climbed higher and higher since.

As of February, YouTube said it had more than 8 million YouTube TV subscribers.

Wholesale costs in the United States picked up sharply last month, signaling that price pressures are still evident in the economy even though inflation has tumbled from the peak levels it hit more than two years ago.

The Labor Department reported Thursday that its producer price index — which tracks inflation before it reaches consumers — rose 0.4% last month from October, up from 0.3% the month before. Measured from 12 months earlier, wholesale prices climbed 3% in November, the sharpest year-over-year rise since February 2023.

Excluding volatile food and energy prices, so-called core producer prices rose 0.2% from October and 3.4% from November 2023.

The wholesale price report comes a day after the government reported that consumer prices rose 2.7% in November from a year earlier. The increase, fueled by pricier used cars, hotel rooms and groceries, showed that elevated inflation has yet to be tamed.