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Boston Herald
Boston Herald
11 Feb 2025
Boston Herald Wire Services


NextImg:Ticker: Valentine’s Day bouquet, 940M flowers; Record audience for Super Bowl LIX

If any husbands or boyfriends mess up Valentine’s Day this week, it’s not because of a shortage of flowers.

In the run up to Feb. 14, agricultural specialists in Miami have processed about 940 million stems of cut flowers, according to U.S. Customs and Border Protection.

Around 90% of the fresh cut flowers being sold for Valentine’s Day in the United States come through Miami, while the other 10% pass through Los Angeles.

Roses, carnations, pompons, hydrangeas, chrysanthemums and gypsophila arrive on hundreds of flights, mostly from Colombia and Ecuador, to Miami on their journey to florists and supermarkets across the U.S. and Canada.

Miami’s largest flower importer is Avianca Cargo, based in Medellín, Colombia. In the past three weeks, the company has transported about 18,000 tons of flowers on 300 full cargo flights, senior vice president Diogo Elias said during a news conference last week in Miami.

Despite the game being a blowout, Sunday’s Super Bowl averaged a record 127.7 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City.

The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL’s digital platforms.

Not only is it a 3% increase from last year, it is the second straight year the Super Bowl has reached a record audience. The Chiefs’ 25-22 overtime victory over San Francisco in 2024 averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.

Kendrick Lamar’s Super Bowl halftime performance averaged 133.5 million — the most-watched Super Bowl halftime on record and a 3% increase from Usher’s last year (129.3 million).