PARRIS ISLAND, S.C. (AP) — Not long ago, Marine Col. Jennifer Nash, a combat engineer with war deployments under her belt, made a vow to fellow officers as they headed to a dinner in Atlanta: She would get two new recruiting contacts by the end of the evening.
She admits recruiting is not the job that she or other Marines had in mind when they enlisted. But after stints as a recruiter and senior officer at the Eastern recruiting command, she has become emblematic of the Corps’ tradition of putting its best, battle-tested Marines on enlistment duty. They get results.
Marine leaders say they will make their recruiting goal this year, while the active-duty Army, Navy and Air Force all expect to fall short. The services have struggled in the tight job market to compete with higher-paying businesses for the dwindling number of young people who can meet the military’s physical, mental and moral standards.
On that night, Nash achieved her own goal.
Nash’s boss, Brig. Gen. Walker Field, who heads the Eastern recruiting region, said his recruiters — who cover the territory between Canada and Puerto Rico and as far west as Mississippi — will meet their mission and expect to have 30% of their 2024 goal when they start the next fiscal year, Oct. 1. More broadly, Marine officials say they expect the Corps to achieve its recruiting target of more than 33,000.
Last year, the Navy, Air Force and Marines had to eat into their pools of delayed entry applicants in order to make their goals. The Marines will avoid that this year.
The Marine Corps may get some help from its small size. The Army, for example, has a recruiting goal of 65,000 this year, which is nearly double the Corps’, and expects to fall substantially short of that. Air Force and Navy officials say they will also miss their goals, although the Space Force, which is the smallest service and does its recruiting within Air Force stations, is expected to meet its goal of about 500 recruits.
Field said his biggest challenge is that a number of Marine hopefuls cannot pass the military’s academic test, known as the Armed Services Voluntary Aptitude Battery.
That is a widespread problem, but the Army recently set up a program that targets recruits who score below 30 on the test and provides schooling for several weeks to help them pass.
The Navy is taking another route with a pilot program that allows up to 20% of their recruits to score below 30 on the test, as long as they meet specific standards for their chosen naval job. Marine leaders, however, do not take those lowest scoring recruits.
The Marines have resisted increasing bonuses to attract recruits — something the other services have found helpful.
Gen. Eric Smith, the acting Marine Corps commandant, got some ribbing for his response when he was asked about bonuses during a naval conference in February.
“Your bonus is you get to call yourself a Marine,” he said.