DETROIT (AP) — Tesla’s global sales rose 2.3% in the fourth quarter, but the increase wasn’t enough to overcome a sluggish first half, and sales for the full year fell short of 2023 numbers.

It was the first year-over-year sales drop for the Austin, Texas, company since at least 2015, and it came despite offers of discounts such as 0% financing, free charging and low-priced leases.

Tesla delivered 495,570 vehicles from October through December, boosting deliveries to 1.79 million for the full year. But that was 1.1% below 2023 sales of 1.81 million as overall demand for electric vehicles in the U.S. and elsewhere slowed.

Originally Published: <time datetime="2025-01-02 09:40:27">January 2, 2025 at 9:40 AM EST</time>

Overall demand for electric vehicles in the U.S. and elsewhere slowed in 2024{ai:summary}<p>Tesla's global sales rose 2.3% in Q4, but overall sales for 2024 fell short of 2023 figures, marking the first year-over-year drop since at least 2015. Despite discounts and incentives, total deliveries reached 1.79 million, 1.1% below the previous year's 1.81 million.</p><p>The decline reflects a broader slowdown in electric vehicle demand both in the U.S. and internationally. #economy</p>

Tesla reports 1.1% sales drop for 2024, first annual decline in a decade

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