By Alex Orellana
In celebration of Pi Day on March 14 (3/14)—a food holiday savored for making math just a little sweeter—Instacart serves up a healthy slice of its ordering data to determine which pies win Americans’ hearts and stomachs, uncovering surprising regional favorites and unexpected sweet trends.
When it comes to the most popular pies nationwide, apple pie earns the blue ribbon, accounting for nearly a third (29%) of all pie sales in 2024. Coming in second and third, respectively, are pumpkin pie, with 23%, and pecan pie, with 9% of all pie sales—proving there’s a reason why these classics don’t stay on the pie plate for long. Meanwhile, raspberry and vanilla cream pie don’t get as much fanfare, with each representing only 0.02% of pies sold.
The data also shows that consumers’ pie preferences differ greatly depending on the state or region they live in:
What about the ingredients behind these delectable desserts? Pie-making at home has its champions:
When do Americans buy the most pies? No surprise here—it’s the day before Thanksgiving. On that day, pie sales skyrocketed, with 1,059% more carts containing pies compared to the average in 2024. But don’t count out Pi Day. On March 14, 2024, Instacart orders containing pies increased 60% over the yearly average.
This story was produced by Instacart and reviewed and distributed by Stacker.
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