NEW YORK (AP) — A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840.

The Goldin auction house listed the snack <a href="https://goldin.co/item/cheetozard-pokemon-charizard-shaped-cheeto-370g3p">as sold</a> on Sunday.

“Presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box,” the auction’s description states. “It was initially discovered and preserved sometime between 2018-2022 by 1st &amp; Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.”

There were 60 bids on the uniquely shaped snack, according to the listing. The winning bid was $72,000 plus a buyer’s premium.

Originally Published: <time datetime="2025-03-05 16:39:15">March 5, 2025 at 4:39 PM EST</time>

There were 60 bids on the uniquely shaped snack, according to the listing.{ai:summary}<p>A Cheeto shaped like Pokémon's Charizard has sold at auction for $87,840. The 3-inch Flamin' Hot snack was presented on a customized Pokémon card and drew significant attention on social media, leading to 60 bids before the final sale.</p><p>The auction took place at Goldin, with the winning bid reaching $72,000 plus a buyer's premium. #culture</p>

Pokémon-shaped Cheeto, ‘Cheetozard,’ sells at auction for $87,840

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