Cosmetics brands and the retailers that carry their products are facing a delicate balancing act as they navigate the phenomenon and figure out how to market to a growing cohort of impressionable customers.


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Cosmetics brands and the retailers that carry their products are facing a delicate balancing act as they navigate the phenomenon and figure out how to market to a growing cohort of impressionable c…{ai:summary}<p>Cosmetics brands and retailers are adjusting their marketing strategies to appeal to a younger, impressionable audience. This requires careful consideration of trends and consumer behavior.</p><p>#society</p>

Kids are spending big money on skin care. Some adults are concerned

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