Today’s travel trends are showing where people are going, who they are going with and what they want to do while on a trip.
“People are taking more trips and they are talking about them with their friends,” said Randy Yaroch, CEO and owner of The Travel Society in Greenwood Village. “Then you add social media and that really accentuates how people make choices on where to travel next.”
Knowing what the trends are can be reassuring and inspiring — such as women traveling solo — or possibly lead to making a different choice — like opting to avoid traditional Western European favorites due to crowds.
Yaroch’s Travel Society is a member of Virtuoso, a global network of agencies that specialize in luxury and experiential travel with thousands of travel advisers. A travel adviser is similar to the travel agents of the past, but they offer more advice and insights.
“Travel agents were order taking, but in today’s world they have become professional advisers, more like a consultant that is absolutely curating itineraries,” Yaroch explained. While travel advisers tend to work with premium- to ultra-luxury clientele, Yaroch said, they can also assist with more basic trips such as booking an all-inclusive package and transportation to and from a resort.
When working with clients, Yaroch and his team are looking at the trends and factoring in how this information might be used to get their clients the best trip possible.
Virtuoso released a travel trends report recently and had some interesting insights:
Closer to home, the Colorado Tourism Office commissions a report each year and learned that in 2023 there was increased visitation to Colorado with 93.3 million visitors — a 4% increase over 2022. Other highlights included:
Their report does not show which cities or towns specifically are seeing more visitors, but the annual Dean Runyan Associates, “The Economic Impact of Travel in Colorado,” provides some insight: Denver is seeing the highest amount of spending with a 4.8% increase.
“Travelers choose Denver because of its ‘best of both worlds’ qualities,” said Justin Bresler, vice president and chief marketing officer at Visit Denver. “The city is an urban destination in its own right, and the appeal of everything you can do in the nearby Rocky Mountains makes us an even more compelling choice.”
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