Internet activist Robby Starbuck discovered that a Tractor Supply company, which of course played up the whole Good Old Country Family Business thing, was simultaneously spending a lot of money on "Pride" events and supporting leftwing causes. He called attention to it.

Robby Starbuck
@robbystarbuck

It's time to expose Tractor Supply.

It's one of the most beloved brands in America by conservatives but what do they REALLY stand for under CEO @hallawton's leadership?

LGBTQIA+ training for employees
� Funding pride/drag events
� They have a DEI Council
� Funding sex changes
� Climate change activism
� Pride month decorations in the office
� DEI hiring practices
� LGBTQIA+ events at work

Hal also liked posts attacking unvaccinated people and @AllisonW_Sports when she left ESPN over the COVID vaccine. Let's just say those likes make it appear he's NOT fond of people who chose to skip the vaccine.

I take no pleasure in bringing this all to light. I'm a Tennessean who loves to support TN companies but as a proud Tennessean I know these woke priorities don't align with our state or @TractorSupply's customer base.

We must make our voices heard. Hal Lawton needs to understand that we don't want our hard earned money spent on these woke priorities. If he supports this stuff then he should spend some of his $11M salary or tens of millions in stock on it instead of using the money we spend at Tractor Supply.

The kind of sex you like is not an appropriate topic for work. Events built around the kind of sex people like to have should not have kids at them and should not be funded with the money we spend at Tractor Supply.

Here's his first video about the company.

Obviously the company was also all-in on Didn't Earn It:

Robby Starbuck
@robbystarbuck

Over the past 2 weeks I've exposed how the CEO of @TractorSupply
has made woke policy and DEI "a strategic priority" for Tractor Supply but now you get to hear him say it himself.

Here he explains how important DEI is to him and credits his DEI push for a white employee helping a black customer as if that wouldn't have happened before DEI.

"You mentioned DEI, that's a critical, strategic priority for us... It's just the right thing to do"

Interviewer: "So it's embedded in your culture"

CEO nods yes

The story about the white employee is really insulting in my view because it suggests that previous to his ESG push, white employees wouldn't do that or somehow black customers were treated badly. People who buy into this DEI garbage want to convince us that it's helping end racism when in fact it's putting more of a focus on race that divides us.

No matter what the intentions are, this is an embrace of the left wing ESG/DEI agenda. The way many of us see it, diversity has become division, equity has become unfairness and inclusion has become indoctrination + silencing of dissent.

Forcing other people's political views on you at work doesn't make you virtuous.

If you've been a tractor supply customer, how do you feel about the direction @hallawton has taken the company? Sound off in the comments.

He then publicized Tractor Supply's support of a Soros-funded open borders group. He discusses this in a video there, but here's the text:

Robby Starbuck
@robbystarbuck

Tractor Supply gave $100,000 to an activist group that "worked around the clock" to stop deportations during the Trump presidency.

The group is Conexion Americas'. Their founder also previously headed the National Council of La Raza which got $2+ Million from George Soros.

How do you feel about them using money you spend there to fund this garbage? It would be good to let @hallawton @TractorSupply know!

The boycott, which lasted three weeks, cost Tractor Supply two billion in lost market capital due to their stock price tanking.

And now:

The company has sent an email to all employees admitting that the corporation has "veered off course" by so heavily promoting divisive extremist leftwing political isssues.

They donated to "pride" groups and other gay causes because the Human Rights Campaign "rates" company's on how eager they are to bow to the Velvet Mafia.

They now say they will no longer cooperate with the Human Rights Campaign, among other things.

Tractor Supply Company Statement
June 27, 2024

For more than 85 years, Tractor Supply has been focused on one thing...serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship with our customers and the communities we call home.

We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers' hard-earned dollars are taking care of our Team Members and the communities we all love. As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets. We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.

We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.

Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:

* No longer submit data to the Human Rights Campaign
* Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
* Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
* Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
* Withdraw our carbon emission goals and focus on our land and water conservation efforts

We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don't take that lightly.

As we look forward to celebrating our nation's independence, we also celebrate our more than 50,000 team members across 2,250 stores. Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.

We are always here and ready to serve you and your family with our legendary service for the life you love. See you in the stores.

Do I believe them? Not really. We'll see.

Even if this is just a tactical retreat, this is a major victory for Starbuck and the other conservatives who pushed for this outcome. I didn't -- I just saw a headline about this a few days ago, but never read the article. I didn't know this was a big story. (I'm not really current with Twitter any longer.)

Leftwing groups are always pushing corporations, as the Human Rights Campaign does, to donate and announce support for their twisted values or else.

The right has never pushed back -- not until Bud Light. So corporations have gotten into frame of mind that if they defy the left, there will be consequences, but there are no consequences at all for alienating the right, because we're stupid weaklings without the simple self-respect to take our own side in a fight.

So corporation after corporation has folded to these vicious lunatics.

The only way to stop this is to stop being "nice," stop thinking "Well I wouldn't want to impose my values on others."

Oh really? Then 1, you don't actually believe in those values, because 2, the left is imposing its values on everyone, and if you don't push back, you will be forced to kneel and bow and scrape to the Dark Gods of the left.

The next question is about consequences: Do we continue the boycott to nuke the company, so that the next corporation going woke thinks twice about doing so?

Or do we allow them a path back, if they repent of past sins and promise to sin no more, as a way to encourage these companies to bend to our will for once? Bear in mind, if there is no path of forgiveness, there's little incentive to change behavior to please us.

I don't know. But given that just about every corporation has bent to the leftwing monsters, I don't know if "nuking a company as an object lesson to other corporations to never go woke" is a viable strategy. After all, literally all of them have already gone woke.

It's not that Tractor Supply just went woke. They were woke for years, before Robbie Starbucks started looking into it and publicizing what he'd found out.

I don't have a firm position either way. I really want to hurt these bastards.

But I'd also like positive results, and I'm not sure that casting every woke company into the economic Outer Darkness forever is the right way to play it.