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16 May 2023


NextImg:Molson Coors Decides It Doesn't Want to Sell Beer to Men, Either; Scolds Men For Calling Its New(ish) Woke Ad Woke

Via Gref.

An ad from April 1st suddenly went viral this week. It's a very woke ad from Tranheuser-Busch's competitor Molson Coors, claiming that women invented brewing and that also it's disgusting that men should ever be pandered to with images of women in bikinis.

The ad also says "sh1t" a lot, because leftwing women curse like teamsters. They do all the things that they think men do -- just awkwardly and poorly.

Now, the ad is from April 1 so it's not true that this Woke Disaster came after Tranheuser-Busch's disaster.

But their response comes now -- and this is in the wake of Dylan Mulvaney.

And Molson Coors says that if you think this ad is woke, You're Officially Part of the Problem (TM).


Miller Lite has hit back after the brewing giant was criticized for apologizing over its history of using bikini-clad women in their adverts.

Molson Coors, which owns Miller Lite, was quick to defend its latest one-minute-and-30-second advertisement with comedian Ilana Glazer -- with the tagline 'Bad $#!T to Good $#!T'

The company released the campaign for Women's History Month in March, in which it bought up old marketing materials to turn them into compost, which could then be used to make fertilizer.

But the footage has resurfaced and was criticized in the wake of Bud Light's disastrous campaign with trans influencer Dylan Mulvaney -- and has been slammed by a senior Trump advisor.

A spokesperson for Molson Coors hit back at the claims the advert was woke, telling DailyMail.com: 'This video was about two things: worm poop and saying women shouldn't be forced to mud wrestle in order to sell beer.

'Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.'

These women weren't "forced" to mud wrestle; they were paid a lot of money to appear in a humorous commercial.

But Molson Coors says you support sex slavery if you dispute their characterization of the ad.


The advert featured Glazer taking a tour of old advertisements used by the company, which included Meghan Markle, Sofia Vergara and Pamela Anderson as the face of the brand.

One of the most infamous 'Cat Fight' ads saw models Tanya Ballinger and Kitana Baker wrestling in a fountain before falling into 'liquid concrete' - from the perspective of men drinking the beer and being derided by their female friends.

The initial ad caused such an uproar, with more than 2,500 complaints being made, it was eventually retired.

It first appeared on TV during the National Football League playoffs and made an immediate impact - with the version airing on cable showing Baker saying to Ballinger: 'Now, let's kiss.'

Notice they're not ashamed of the ad because it was a little pornographic or pushed lesbianism. No, the only problem with the ad was that it "forced" well-paid models to do modeling work.

And, crucially: Because it pleased men.

Men must never, ever be pleased.

Cable shows now show men's dicks and asses all day long, but no women appear in the nude any more. (At least not the ones you'd want to see naked.)

Because straight white men's pleasure is dirty. Straight white men must never be allowed to take pleasure in anything in life. They must be made to know that they exist solely to work, give their money to women, die young and leave a good estate behind for the family and state to divvy up.

...


She begins: 'Here's a little-known fact, women were among the very first to brew beer ever.

'Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.'

The comedian shows off some of the company's old posters and cardboard cutouts, with the females' faces now pixelated, saying: 'Look at this s***! Wild!'

...

But the recently resurfaced advert has sparked some backlash with right-wing commentators -- weeks after Bud Light and Anheuser-Bush lost millions over its blundering marketing campaign with Mulvaney.

Senior Trump advisor Stephen Miller hit out at the advert, tweeting in response: 'So much of the bizarre world we see around us is the result of institutional capture--e.g. the capture of our corporations and advertising firms.

'But to understand these phenomena you also have to understand the power of the new social credit scores for corporations: CEI and ESG.'

...

Outkick founder Clay Travis added: 'Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad.

'These companies are broken & have no idea who actually consumes their products.'

The advertising campaign was spearheaded by an all-female team, the company announced in a press release, and 'continues the brand's work empowering women in beer.'

Last year, the company released a new can featuring Mary Lisle, the first-known female brewer, for July 4.

Instead of its typical slogan 'A Fine Pilsner Beer,' the Mary Lisle cans read: 'There's No Beer Without Women.'

Glazer noted that the company had been busy buying up some of its old marketing materials online to convert them into compost for female hops farmers to grow more than 1,000 pounds of hops, which would then be sent to female brewers.

She added: 'There's definitely more s*** out there, in your attic, in your garage, in your parents' basement.

'Send any s*** you have to Miller Lite and they'll turn that into good s*** too. So here's to women, because without us, there would be no beer.'

Definitely not woke, you filthy straight white male (spit) monsters!

Praise us! Validate us! And never talk back to us!

KNOW YOUR PLACE, SUBHUMANS!

That doesn't break the Fox boycott; Fox gets no money from a clip running on Twitter.

Thanks to Gref.