Wow. A few weeks ago Bud Light fell from #1 to #2, losing out to Modelo; now it falls out of the top ten.

Bud Light this year lost its position as America's top selling beer. It was the second-best-selling beer in the four weeks leading up to June 3, making up 7.3 percent of U.S. retail-store beer purchases. Bud Light is now no longer one of America's 10 most popular beers.

And people are now boycotting other Tranheuser-Busch brands.

Sales of Michelob Ultra fell by 4.3 percent in the week that ended July 1 compared with last year, and Busch Light was down 8.5 percent, the New York Post reported. Both brands are, like Bud Light, owned by the Anheuser-Busch brewing company.

"Budweiser trends have been slipping for a very long time, but it's the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me," Bump Williams, whose consulting firm ran the numbers from NielsenIQ data, told the Post. "They were very healthy prior to April 1."

At Instapundit, Steven Green says they should just apologize.

I don't know if I want a forced apology, which would of course be insincere. And anyway, forced apologies are kind of creepy.

I think I want more: For Anheuser-Busch to declare that men are men, and women are women.

Is that too much? I don't think so. I don't want every company to weigh in on contentious social issues. But I would like the precedent set that if a corporation weighs in on a culture war issue, they are now Fair Game to be mau-maued by the right into being forced to weigh in on our side of the culture war issue. Which of course is absolutely hateful to our leftwing corporate "friends."

Let us make an object lesson out of Tranheuser-Busch, so that other corporations understand: Either avoid weighing in on political issues altogether, or we will fucking force you to propagandize for the social and cultural right.

Which we know you hate. And which will cost you your precious ESG ratings.

So maybe you better just stay out of it altogether, huh?

We're making it clear now, and need to make it clearer: No longer is corporate pandering to the fascist left a cost-free move. We will make you pay dearly for joining the enemies of truth, reason, and civilization itself.