


There will be a diversity of penises in the girls' locker room for your daughters to choose from.
Planet Fitness, which plummeted $400 million in value in March after gym-goers boycotted the franchise over a transgender policy, announced it was hiring a new CEO Tuesday who has a history of pushing diversity, equity and inclusion (DEI).
Colleen Keating headed FirstKey Homes for the past four years, where she signed onto the "CEO Action for Diversity & Inclusion pledge," which promises to "continually strive to diversify our workforce, hiring through a DE&I lens to find talent in multiple locations and backgrounds," according to The New York Post.
In LinkedIn post from two years ago she said she signed the CEO DEI pledge "to crystallize my unwavering commitment to advancing #diversity, #equity and #inclusion in the workplace and the communities we serve."
"I was proud to be a part of this critical conversation with my peers who are equally committed to making our workplaces trusting places to have complex, and sometimes difficult, conversations about diversity and inclusion, implement and expand unconscious bias education, share best practices (and lessons learned!), and create and share strategic inclusion and diversity plans," the post added.
In a 2022 interview with Triple Pundit, Keating said ensuring the corporate DEI push isn't just a flash in the pan but "starts with DEI being embedded in a company's culture and clearly demonstrated in words and actions across the organization. When we stop thinking about DEI as a 'program' and recognize it as an imperative that's woven into the very fabric of our company then DEI can't be a half-measure or a failure."
When reached for comment, Planet Fitness pointed to its press release announcing Keating's hiring.
In other words: They declined comment.
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The Western New England University graduate is set to replace Chris Rondeau as CEO of the "judgment free zone" gym on June 10. The Post reports Planet Fitness shares fell by an additional 1.7% earlier this week.
The decline started with the story of Patricia Silva, a Planet Fitness regular in Fairbanks, Alaska, who sparked outrage on social media by recounting her experience of seeing "a man with a penis" shaving in the women's locker room in front of what appeared to be a 12-year-old girl.