Disney’s latest move in alienating its customers is partnering with a male “gender-fluid” influencer to market girls’ clothes. “Minnie is ME! I fit right in with Mickey and his friends!” claimed the influencer in his video.
This is a very peculiar choice for a company whose audience is children and families but, unfortunately, just the latest in a string of politically oriented decisions by the company.
People have had it with Disney’s wokeness: Disney+ has lost 11.7 million subscribers in the past three months, and the company is still at the low figure of $512 million in streaming losses. (RELATED: Disney’s Snow White Is Further Proof of Hollywood’s Emphasis on Diversity Over Storytelling)
In response, Disney has raised streaming prices by nearly 30 percent on its platforms — a move unlikely to help the situation.
As Bud Light, Target, and Disney have demonstrated, ignoring customer bases in marketing decisions is a losing strategy.
Watch the full video to find out more.
A current intern at The American Spectator, Grace Reilly is a rising senior at Grove City College, where she is a marketing fellow at the Institute for Faith and Freedom. In her role as a fellow, she is the host of the Post-Roe America Conference Series and Meet the Scholars and co-host of the Liberty Mail podcast. Grace has appeared on Fox News, Newsmax, and America’s Voice News, in addition to a variety of podcasts, radio, print, and television in her home state of Connecticut. Follow her on Instagram @conservativegrace and on Twitter @conservgrace.
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