While President Donald Trump declared earlier this year that “DEI… is dead,” June’s Pride Month antics will provide the testing grounds for whether the diversity gods still have a pulse.
In past years, Pride Month has seen countless corporations displaying rainbow flags over their social media logos to signal bold support for the Pride ideology. But the first days of June have shown a noticeable shift from previous years. Even CNN has noted that many prominent brands are “avoiding prominent campaigns and visible public support.” (RELATED: Pride Month Won’t Be As Prideful)
Although many companies still made an obligatory June 1 post, in 2025, the list of companies changing their logos for Pride Month is remarkably minuscule. In 2023, 10 of the top 50 Fortune 500 companies updated their X logos for Pride Month. This year, none of those 10 companies has a rainbow logo.
Gone are the days of blanket corporate participation in this sacred symbol.
Among other examples, Apple, IBM, Microsoft, HP, Paramount+, and Vogue all had Pride logos in 2024, but so far have abandoned the sacred ritual in 2025. Unlike previous years in which the major U.S. airline companies uniformly updated their social media logos with rainbows, again, not a single major U.S. airline has done so this year. Four years after the NFL proudly announced on X that “Football is gay,” not a single major men’s sports league has changed its logo, and of individual NFL teams, only four have adopted a Pride logo, even though many of them did issue a Pride-related post. (RELATED: Pride Month Is Awful. I Won’t Participate.)
This represents a major step in the right direction. While companies ought to forgo Pride Month pandering entirely, corporations’ silent retreat from rainbow displays on their logos can be considered a cultural win for conservatives.
Even among diehard supporters of the DEI regime, enthusiasm is muted and hidden. Target, for instance, has relegated its physical displays of Pride merchandise to select stores after several years of backlash, and it is largely limiting Pride items to online sales. This is a welcome sign of timidity and restraint.
This evidence isn’t just anecdotal. Trump’s campaign against DEI has produced real statistical results.
A poll by Gravity Research found that 39 percent of companies surveyed planned to reduce Pride-related engagement in 2025, while no respondents sought to increase their Pride involvement. Perhaps the most revealing part of the poll is the reasoning these companies gave for pulling back. Sixty-one percent of executives cited pressure from the Trump administration as a primary reason for rethinking Pride strategies, and 39 percent included the threat of backlash from conservative activists and consumers.
The fact that a significant majority of executives fear the Trump administration means that the president’s anti-DEI policies are not just affecting the government but are producing demonstrable ramifications in the broader culture. Among numerous examples, companies such as Mastercard, Citi, Pepsi, Nissan, Anheuser-Busch, and Comcast have backed out of sponsorships for Pride parades across the country. (RELATED: Trump Takes a Wrecking Ball to DEI)
Major companies’ trepidation over coming out swinging for Pride Month is a stark contrast to previous years’ excesses. It shows that conservatives have the institutional power and cultural momentum to combat DEI until it is well and truly dead. While tepid bows to the Left’s most sacred holiday continue to some degree, companies are learning to be fearful that extravagant Pride Month displays will have consequences.
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