Disney’s owners have discovered that their primary mission is to “entertain and sell tickets,” in the words of CEO Bob Iger. It has taken them a great many years and a few million dollars along the way. In my opinion, it would have been cheaper for them to unfreeze Walt Disney and ask him. Going forward, the company will not be guided by any political agenda. Or so they say.
At the moment they have removed a transgender story from Pixar’s children’s animated series Win or Lose. The person who is most angry about this decision seems to be a former Pixar assistant named Sarah Ligatich, who is transgender and a social activist. After her dismissal, she criticized Disney for prioritizing “making money” instead of changing society, then opened a donation account to survive without a job. It seems Ligatich and Disney have something in common: they both want to make money.
Disney will have to stop introducing its gender, race, sex, feminism, environmentalism, secularism, multiculturalism, and other progressive obsessions if it wants a return to being the family company it once was. In fact, it should stop promoting what they call female empowerment, which consists of convincing girls that they will be happy alone, reaching adulthood surrounded by cats and dildos. Whoever aims for that kind of happiness has a problem and is doomed to dissatisfaction, and the worst possible way out is the one they are choosing: spreading the problem to everyone else.
However, from now on the company has the option of doing something really new and groundbreaking, after countless repetitive releases promoting models of society that do not exist, overrepresenting minorities and, consequently, distancing itself from its real audience. At no cost, I offer Disney the synopsis of a script for a truly avant-garde, daring, unprecedented, and wildly box-office-worthy film.
It is the story of James and Emma, a white boy and a white middle-class girl who meet in college, are sweethearts for three years...
No hoodwinking or hornswoggling here.
Support independent journalism and get unlimited access to quality commentary.
Subscribe
Already a subscriber? Login here