Anheuser-Busch — the parent company of Bud Light — announced it would be laying off 350 marketing and corporate employees after experiencing plummeting sales following the beer company’s promotion of self-identified transgender influencer Dylan Mulvaney. Consumers quickly expressed their displeasure, immediately looking elsewhere for an inexpensive light beer.
“The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce,” reports the Wall Street Journal. “The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company said.”
An anonymous source within the company claimed that Vice President of Marketing Alissa Heinerscheid — the woman behind the decision to promote Mulvaney — was removed.
According to the Daily Caller:
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
Heinerscheid originally intended to improve Bud Light’s falling sales by targeting women, the Wall Street Journal explains:
Alissa Heinerscheid, the first woman in Bud Light’s four-decade history to run its marketing, had devised a strategy to combat the beer’s long-declining sales by appealing to a wider swath of customers, including more women and younger adults. Parent company Anheuser-Busch InBev embraced the plan and pledged to increase U.S. marketing spending on Bud Light fivefold after sharply cutting it during the pandemic.
In an interview from 2022, Heinerscheid claimed that her favorite quote to be: “Attention is the rarest and purest form of generosity.” It would appear that the media, her fellow Anheuser-Busch colleagues, and Bud Light consumers have been very generous to her indeed.
Elizabeth Crawford is a rising senior at Hillsdale College studying politics. A member of The American Spectator’s 2023 intern class, Elizabeth enjoys drinking good tea and plans to pursue a career in journalism.
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